Comments on: Does NAR’s Real Estate TV Ad Go Too Far?

By: Land Surveyor Alabama

Land Surveyor Alabama — Sat, 03 Nov 2012 10:54:55 +0000

Visiting this blog is our real pleasure. Should like to thank Peter Ricci for sharing such a useful information..

By: Chicago Dave

Chicago Dave — Tue, 11 Sep 2012 16:23:51 +0000

Correlation does not equal causation. I’m sure the children of luxury car owners do better on their SATs than the children of Corolla owners, but running an ad touting the education benefits of buying a Lexus would be silly.

It’s just as likely – if not more so – that people who value community and their children’s education are predisposed to buying homes than it is that mere act of purchasing property instills those values in the people who lack them.

By: Louise Burke

Louise Burke — Wed, 05 Sep 2012 01:14:23 +0000

I say proclaim the truth and let the chips fall where they may. I agree we shouldn’t give a trophy to everyone who competes. Political correctness shouldn’t control what we say as long as it is true. Homeownership does equate with stable family life.

By: Mike Hammer

Mike Hammer — Tue, 04 Sep 2012 19:49:11 +0000

Most agree home ownership can be a plus.
There for the ad was a waste of NAR’s limited resources.

REALTORS to focus of the members VIP issues.
Emprove the quality of education for ALL of the children.
Policies to be for ALL levels, in the REALTOR business, to be paid a living wage with needed benefits if adequate funds are not included within the living wage.
Give up the homeownership tax credit deducts as a way to reduce the government debt, local, state & federal.
REALTORS to set the example, WALK THE TALK, for an improving sustainable quality of life for ALL the population.
Resolve the issue of a shortage of low income housing by working with the non-profits 15% of your time.
Enforce the ETHICS CODE. Each foreclosure has a closing file naming those with more expertise than the Buyer & who were paid without any personal liability.
Removing the REALTOR memebrs who were involved in causing the CRISIS WOULD HELP renew the public trust.
Peace.

By: Bob Grinstead

Bob Grinstead — Tue, 04 Sep 2012 19:10:50 +0000

Too much concern about Political Correctness!

By: Mark McNitt

Mark McNitt — Tue, 04 Sep 2012 19:10:21 +0000

If you ever had to move around from rental home to rental home, you would understand that it is all true! The self-esteem increases in the children that are at a home for a longer period of time and feel they are safe and not going to be uprooted at a moments notice. Yes, this could be a rental situation, but most long term house holds have purchased.

And, the longer a family is in one location, the more they are likely to get involved with community…from crime prevention to support of local charities.

Advertising in general can be viewed many different ways and NAR needs to push the topic of home ownership for all of us Realtors. Ownership is at a low point and reminding those renters the benefits of purchasing is what a good Realtor does! Most of us would agree more ownership and less rentals in neighborhoods builds stronger communities!

By: Alma Logan

Alma Logan — Tue, 04 Sep 2012 18:53:05 +0000

I saw the commercial and did not think of it as being offensive in anyway. Whenever I see people that always find problems with such an innocent message, I see it as “wow!” Let’s focus on the positive side of the ad which is to encourage homeownership.Facts are facts. Like my husband always say, “the numbers don’t lie.”

This is an ad to encourage homeownership, that’s all it is. I am sure it was not meant to insult anyone.

I was happy that NAR was advertising on our behalf as Realtors to encourage homeownership.

I want to say “Thank You!”

By: Jim Cockrill

Jim Cockrill — Tue, 04 Sep 2012 18:31:59 +0000

The same people protesting this, are the people who bring a trophy for every member of their kid’s team, no matter if they win or lose. NAR would not produce an ad that purposely slights any group, but wants everyone to purchase a home as soon as they are capable of making the payments. That doesn’t happen for everyone at the same time, nor does it guarantee that you will ever qualify to buy a home. If you are never capable of buying a home, maybe you are doing the same thing in life over and over, expecting different end results. People rely on dreams to keep them going. Making those dreams nice and rosy is strictly advertising, not demeaning. Sort of like the hamburger ad showing a 4 inch hamburger, that you will never get when you visit that fast-food location.

By: Tony Barker

Tony Barker — Tue, 04 Sep 2012 18:15:47 +0000

Not offensive. It points out the benefits of owning a home for children. FACT. Home ownership is available, in country so far, for those who seek it with time and effort in that direction. It’s benefits and responsibilities are open to everyone who truly want it.
NAR got this right!

By: Lucy Limbaugh

Lucy Limbaugh — Tue, 04 Sep 2012 18:14:00 +0000

This is not going to be a supportive statement for renters vs homeowners. I taught school for 6 years prior to entering real estate. Unfortunately, the greater number of students who performed exceedingly well were from families who owned their homes- not leased. Many of the apartment dwellers came from a 2 parent working family – or a working,single parent family.

In today’s poltically warpped climate, the ad probably smacks of privilege and the great masses do not aspire nor get to the point in their working life where they can picture themselves in that “movie”.

It is such a pleasure to work with people in real estate who have struggled to achieve success.

I do not approve of political correctness. How did we get to such a sad state in America where owning a home becomes shameful. We best be on the alert or in the future the government will try to take away home ownership as they did in Soviet Russis in the 1920′s.