Comments on: HAR Agents Express Concern Over ‘REALTOR Match’ http://houstonagentmagazine.com/har-agents-express-concern-over-realtor-match/?utm_source=rss&utm_medium=rss&utm_campaign=har-agents-express-concern-over-realtor-match For the well-informed real estate professional Mon, 06 Feb 2012 21:34:50 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Jonathan Cardella http://houstonagentmagazine.com/har-agents-express-concern-over-realtor-match/comment-page-1/#comment-41 Jonathan Cardella Wed, 28 Jul 2010 19:15:47 +0000 http://houstonagentmagazine.com/?p=338#comment-41 I told an Inman reporter back in March of this year, prior to HAR's launch of "Realtor Match", that HAR would fail to provide a reliable web based tool for matching consumers with the most qualified real estate agent for a given consumer's request/needs. In short, Realtor Match would fail. It didn't take a lot of intuition to come to this conclusion. It had to be the case because MLSs are highly politicized bureaucracies, run by real estate brokers and agents, for real estate agents and brokers. And so, you are asking the wolves to guard the hens, so to speak and we all know that never works. Wolves are too hungry to guard hens! The real estate industry needs more transparency in order to operate efficiently. HAR's attempt to deliver this service to the public is a direct acknowledgment that consumers need and want this service (desperately) but the backlash is a direct result of the fact that this service does not serve the interest of the majority of real estate agents or the "average Realtor". Instead, this service, if not adulterated, would enable customers to hire their real estate agent based on their recent or historical performance and not on hype and spin. That's the problem from the industry's standpoint. It's going to take a private company to deliver this service, like NeighborCity® which launched Agent Match® at http://www.NeighborCity.com Jonathan Cardella Founder/CEO, NeighborCity.com I told an Inman reporter back in March of this year, prior to HAR’s launch of “Realtor Match”, that HAR would fail to provide a reliable web based tool for matching consumers with the most qualified real estate agent for a given consumer’s request/needs. In short, Realtor Match would fail.

It didn’t take a lot of intuition to come to this conclusion. It had to be the case because MLSs are highly politicized bureaucracies, run by real estate brokers and agents, for real estate agents and brokers. And so, you are asking the wolves to guard the hens, so to speak and we all know that never works. Wolves are too hungry to guard hens!

The real estate industry needs more transparency in order to operate efficiently. HAR’s attempt to deliver this service to the public is a direct acknowledgment that consumers need and want this service (desperately) but the backlash is a direct result of the fact that this service does not serve the interest of the majority of real estate agents or the “average Realtor”.

Instead, this service, if not adulterated, would enable customers to hire their real estate agent based on their recent or historical performance and not on hype and spin. That’s the problem from the industry’s standpoint.

It’s going to take a private company to deliver this service, like NeighborCity® which launched Agent Match® at http://www.NeighborCity.com

Jonathan Cardella
Founder/CEO, NeighborCity.com

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