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Trulia.com Seeks Mobile Innovation in 2011

by Houston Agent

After impressive growth in 2010, real estate site Trulia.com will focus increasingly on mobile content in 2011.

iPhone and iPad

Image by Tobias Kleinschmidt/epa/Corbis

“We are executing on a long-term vision and we believe there is room for further innovation in the real estate search experience for consumers,” says Pete Flint, CEO and co-founder of Trulia.com. “In 2011, we will emphasize mobile innovation and continue to gather and use local information and rich property data to make it easier for consumers to make smart real estate decisions.”

During 2010, more than 89 million unique visitors accounted for more than 570 million property views. Mobile searches grew by approximately 400 percent and now account for more than 10 percent of overall traffic and more than 15 percent of weekend traffic.

Trulia’s iPhone app now features rental search capability, recently sold properties and also seamless synching of MyTrulia across the web and mobile devices. The mobile version of Trulia.com now allows users to rate local areas on any mobile device, and features the only enhanced, interactive web map search results for iPhone and iPod touch users in the industry.

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