Love it or hate it, negotiating is an integral aspect of your real estate career.
Some agents thrive on the rush they get from negotiating, while others wish that it wasn’t a part of the job at all. Wherever you stand, negotiation is going to be an unavoidable and central element of your real estate business, and you need to become a pro.
Anyone can learn how to negotiate
You may think that only strong, confident people can be skilled negotiators, but anyone can succeed at the negotiating table if they know what they’re doing. If you have the tools you need and strong industry knowledge, then there is nothing to be afraid of.
Your clients rely on you to help them get the best outcome possible and will need you to be on top of your game in negotiations. At the heart of negotiating is an understanding of how information plays into a situation, and using that knowledge to help your clients make decisions.
Become a master
Do you know:
- How to use comps and market knowledge to make a strong case?
- What’s appropriate to advise a buyer vs. a seller client regarding offers?
- What role timing has in negotiation?
- How to get the best outcome for your clients without sacrificing a relationship with those on the other side of the table?
If your answer to any of those questions was “no”, you need to brush up on your negotiation skills.
You need practical, actionable knowledge to become an accomplished negotiator in any scenario. Are you confident that you know how to negotiate for a seller in a buyer’s market? How would you proceed with a buyer in a seller’s market?
…Not sure?
Learn from industry professionals who can give you actionable steps to master proven negotiation techniques. AgentEDU™’s courses were developed to teach agents the skills they need in the real world.
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