Improving Your Business

True colors: A room-by-room color guide

True colors: A room-by-room color guide


Most Realtors know a fresh coat of new paint can transform a space, but do they know which colors will attract buyers? A new study has the answer.

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What buyers see: A new study used eye-tracking hardware to find out

What buyers see: A new study used eye-tracking hardware to find out


A new study reveals the areas of the home buyers are most interested in when looking at a property.

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What does professionalism mean to you? Find out what Houston brokers had to say

What does professionalism mean to you? Find out what Houston brokers had to say


We asked, you answered. Here’s what Houston Agent readers had to say about professionalism.

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Top Texas Realtors offer social media strategies during COVID-19

Top Texas Realtors offer social media strategies during COVID-19


Are you making the most of social media opportunities? Three Texas agents share their secret strategies.

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Optimize your Instagram strategy for real estate

Optimize your Instagram strategy for real estate


A social media strategist who helped create high-profile accounts for RE/MAX offers tips and examples of how to make the platform work for your business.

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Get ready for the future of real estate by jumping into the deep end

Get ready for the future of real estate by jumping into the deep end


It’s comforting to hang out in the shallow end of the pool during uncertain times, but that’s not where the future top producers are. Here are some ideas to move your business forward.

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Taking a step toward financial freedom in a time of economic crisis

Taking a step toward financial freedom in a time of economic crisis


It’s been about two years since the National Association of Realtors launched its financial planning and assistance wing, the Center for Realtor Financial Wellness, and just in time to find its footing for the coming global recession.

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How Houston agents connect with colleagues during COVID-19

How Houston agents connect with colleagues during COVID-19


From virtual happy hours to online game nights, agents are finding creative and safe ways to stay connected with colleagues and team members during the pandemic.

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Here’s how Yelp can help

Here’s how Yelp can help


See what local real estate experts have to say about how Yelp reviews have benefited their business.

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How to make virtual meetings and events more engaging and inclusive

How to make virtual meetings and events more engaging and inclusive


Are video meetings draining you and your team’s energy and focus? Corporate event planner Joanne Brooks offers some tips to combat Zoom fatigue.

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