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Moving Buyers Through the Stages of Selling

by Peter Thomas Ricci

People naturally go through buying stages as their lives change. Whether they’re aging, gaining wealth, growing their families or just evolving in their tastes, buyers tend to fall into three categories: the ones who are just starting out (and are truly just looking), the ones who have decided they are definitely going to do something (and just haven’t decided what yet), and the ones who have a clear idea of what they want (including their price range and more). This video discusses the three stages of buyers as well as how to meet buyers where they are and move them through the stages.

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