Richard Soto is a Real Estate Internet Marketing Expert and Broker for VIP Realty Houston.

Is your content sticky? If you don’t know what that is, then chances are it isn’t.

There is a lot of value in sticky content, so it pays to know what it is and what it can do for your marketing efforts.

What is Sticky Content?

Sticky content is informative, interesting content that encourages readers to keep coming back. It is interesting enough to get your readers thinking, talking and passing it onto their friends.

How do I Achieve Sticky Content?

In its simplest form, sticky content is useful content. With that in mind, it is up to you to determine what information is important and what information your readers want to read.

Your readers should be able to easily access your content , easily understand it, and find more than enough information to answer their questions or spark their interest. Your sticky content should always, always be useful and it should be updated regularly to keep your readers coming back for more. Most of all, it should always be free and should never come off sounding like an infomercial for your business.

How do I Interest my Readers?

In addition to providing them with useful, interesting information as mentioned above, often times sticky content is about keeping your readers abreast about company happenings, and about making them a fan of your website. If your readers feel like they know you, they automatically become more interested in what you have to say and will come back regularly to check in.

Does it Take a Professional to Produce Sticky Content?

Not always. If you feel like you have a firm grasp of good writing skills, you can probably produce quality sticky content. However, if you are in doubt, you may find that asking your readers to guest post or provide submissions is a great resource for keeping your readers engaged and for keeping your website updated and current. In addition, you may also check out free reprint article directories that are updated regularly. You can update your website this way with little more than a small membership fee and a link back to the author’s site.

Richard Soto is a Real Estate Internet Marketing Expert and Broker for VIP Realty Houston. If you’re looking to jump-start your real estate career, visit our website for lead generation tips and other marketing news.