Improving Your Business

Stories, articles and advice aimed at improving your business

Realtors are writing listings with AI… Can you spot the difference?

The AI program ChatGPT creates home listings with desired industry lingo, dropping real estate buzzwords with apparent ease. Can you tell the difference?

Two tech tools to create your own 3D floor plans

Providing a 3D floor plan where buyers can virtually immerse themselves into the space is key to securing an in-person viewing.

Residential Real Estate Council to provide MoxiWorks HR tools through Broker Solutions 

The tools include MoxiEngage, a CRM specifically designed for real estate agents; MoxiPresent, a comparative market-analysis presentation tool; and MoxiHub, a brokerage intranet. 

MoxiWorks acquires lead nurturing platform ActivePipe

Real estate technology platform MoxiWorks recently announced the acquisition of ActivePipe, a lead nurturing platform for real estate professionals.

HAR adds Spanish language option to its MLS platform

The Houston Association of Realtors (HAR) has introduced a Spanish language option to its Multiple Listing Service (MLS) platform in response to the state’s growing Spanish-speaking population.

New real estate software allows agents, buyers to connect on single platform

The prop-tech software, named Runway, applies information technology and platform economics to real estate markets, according to a press release.

Did you miss Guaranteed Rate’s Master Class on agent excellence? We’ve got you covered.

The webinar features real estate experts Amy Duong Kim, Compass Chicago; Michelle Fermin, Century 21 North East Boston; and Collette McDonald, eXp Atlanta and is moderated by Agent Publishing cofounder and publisher Marci Sepulveda.

What do buyers want to see in your real estate listing marketing?

You might be surprised by the results of this survey.

How to market and sell your listings like a pro

Three top Houston agents gave us the lowdown on how they maximize their marketing budget to market and sell their listings. Here’s what they had to say.

U.S. Supreme Court rejects CDC eviction moratorium

The nationwide eviction moratorium put into place by the Centers for Disease Control last year will end sooner than expected, following a ruling by the U.S. Supreme Court.

Welcome to the Clubhouse: Why are brokers flocking to this new app?

Agents are swearing by the year-old Clubhouse app that allows more than 10 million users to host town hall-style audio-only forums on various topics.

Evocalize introduces a blueprint for recruiting real estate agents

Exit Realty has enabled its brokers and agents to use Evocalize’s new blueprint to recruit agents on the Google Display Network.

Check out this tech tool used by luxury brokers

“There is technology out there that has already been built for you to reach these elites — you just need to know the shortcuts on how to tap into it.” — Anne Ewasko

The 1031 like-kind exchange is a key tool for investing in diverse and inclusive communities

It is the ultimate equal opportunity tax code provision because it provides an efficient and effective means for individuals to grow their wealth.

HUD Sec. Fudge: ‘We will enforce U.S. Fair Housing Act’

Housing secretary reaffirms U.S. commitment to closing the racial homeownership gap at a forum with NAR president and top housing officials and mentions how Realtors can help.

NAR: ‘Don’t panic, keep contracting’

The National Association of Realtors sends a message to members that it is working to ensure that the proposed Protecting the Right to Organize Act will not hurt their status as independent contractors.

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