The Truth About Agents: 2026 survey results

by Houston Agent

May 11, 2026

The 2026 Truth About Agents is here, straight from the front lines of greater Houston real estate.

This annual report breaks down agent income, training priorities, client demographics, new construction, team structures, AI usage and more.

From February through March, readers shared their insights through our survey, helping us build a more complete understanding of how real estate professionals across greater Houston are performing.

We asked agents to weigh in on their top marketing challenges, where they want more training, how they are currently using AI and what activities they want to focus on more this year. Their answers, along with many others, are featured throughout these pages and offer a closer look at the realities shaping their business.

Houston Agent has conducted this survey for many years, and each year we highlight key takeaways from the data, including shifts and trends we’ve noticed over time.

This information gives readers a real-world look at how Houston agents are working, what challenges they are facing and where the biggest opportunities are. It helps agents benchmark their own business, spot emerging trends and understand how their peers are adapting in a changing market.