Texas builder First America Homes recently rebranded with a new logo and slogan: “Built Different.” 

The rebranding initiative includes an updated visual identity and marketing materials, new model home sales offices and a new design center. It also precedes First America’s introduction in the coming months of new home designs, including new elevations, new styles and updated floor plans. 

“At First America Homes, our priority is enhancing the homebuying experience and ensuring long-term satisfaction, recognizing that a home is so much more than bricks and sticks — it is the center of family life and a key part of the American dream,” said First America President Dave Barnhart. “It is embedded in the culture of First America Homes that our mission is helping homebuyers attain their dream home.”  

First American said the “Built Different” slogan is intended to convey the company’s strengths, which include homebuyer guidance at every step, homes suited to every lifestyle, an industry-leading warranty, strong resale value and private ownership by its parent, The Signorelli Company.