The REACH program aims to identify and accelerate the most promising new technology companies in real estate and adjacent industries, including banking, insurance and home services.

“This will be the first time a home lender will provide an end-to-end ‘mortgage-as-a-service’ solution through Salesforce Financial Services Cloud — a platform that thousands of financial institutions already heavily rely on.” — Rocket Cos. Vice Chairman and CEO Jay Farner

The acquiring group includes First Multiple Listing Service in Atlanta, MIAMI REALTORS®, ACTRIS MLS in Austin, Texas, and Heartland MLS in Kansas City.

Exit Realty has enabled its brokers and agents to use Evocalize’s new blueprint to recruit agents on the Google Display Network.

The company’s new financial offerings, HomeLight Trade-In and HomeLight Cash Offer, enable top agents to make real estate transactions possible for countless individuals who otherwise wouldn’t be able to compete in today’s cutthroat market.

RentPath’s sites, which include ApartmentGuide.com, Lovely, Rent.com, and Rentals.com, will continue to operate as normal while their listings are integrated with Redfin.com, a process that is expected to wrap up in 2022.

Fathom Offers gives agents access to a number of home-selling alternatives.

The integration will let BoomTown CRM users create real-time performance leaderboards and motivational tools for productivity.

It’s. not a crystal ball, but a new algorithm will predict how quickly a home will sell at different prices

In the coronavirus era, agents are looking for ways to keep themselves and clients safe. These new tech tools from CoreLogic aim to help them navigate the uncertain terrain of the new normal.

There’s an abundance of real estate tech news this week with brokerages and tech companies announcing new apps and tools.