“Treat every client interaction as an opportunity to create a lasting impression,” says Top Coach Jana Bruce. Here’s how.

One emerging trend reshaping client expectations is the so-called “healthy home.” Top Coach Ali Al-Asady explains.

Agents should not approach development projects the same way they would a residential property, explains Top Coach Tinka Ellington of Douglas Elliman Real Estate.

As we near the end of the calendar year, we’re taking a look back at 2024’s 11 Top Coach columnists and offering one key tip or suggestion from each.

“For Realtors, the ability to quickly adjust to market fluctuations, client preferences and industry regulations is essential,” says Top Coach Chris Heller.

Dive into five practical AI techniques that can help you not just survive — but thrive — in these kinds of markets.

“it’s important to understand the benefits, roles and steps to building an effective team.”

As the real estate industry braces for the forthcoming market shift due to the NAR settlement, it’s imperative for agents to proactively prepare business marketing strategies.

Fred Wilson, CEO of Fred Wilson Coaching, discusses “future-modeling” versus “now-modeling” in real estate.

Nicole Konsler of @properties Christie’s International Real Estate offers tips for adopting new real estate technology.

“Why would clients pay at or above a perceived standard?” asks Madeline Mordarski, chief marketing officer at The Keyes Company. She says the answer is value.

Tips for handling rejection in real estate.

“In my 21 years in the mortgage industry and as a dedicated coach to loan officers, I’ve understood that a strategic blueprint must back business goals for sustainable success,” writes Coach Anthony.

“Stop asking about buying or selling; instead, ask if they are thinking about moving or know anyone that may be moving,” says Jeffrey Scott Stanton, senior vice president of learning and career development for Douglas Elliman.

“Success is more than just the deals done; it’s about creating a sustainable enterprise in an ever-evolving industry,” writes Shy Bundy, a business coach for John L. Scott Real Estate.

We’re taking a look back at the year’s 11 Top Coach columnists and offering one key piece of advice from each.