People buy because they believe a product or service will improve their life. As part of a six-part series, Mary Elliot, National Sales Trainer for Forrest Performance Group, describes the fourth human need: love and connection. Agents must build personal connections with their clients, just as they must help clients develop an emotional connection to their new community and the lives they will build in their future homes. 

Mary Elliott is a Houston native and graduate of the Kinkaid School. Her background includes sales, fundraising and corporate event planning. As ‎the national sales trainer at Forrest Performance Group, Elliott has returned to her roots, as she comes from a family of sales executives.