For Rent Media Solutions, a leading resource for searching apartments nationwide and a division of Dominion Enterprises, has announced that ForRent.com, the company’s anchor web site, has entered into an exclusive partnership with Oodle.com.
Oodle’s Marketplace on Facebook and Oodle.com has more than 14 million monthly unique users. Under this partnership, ForRent.com customers will enhance its presence within the Marketplace by having its listings integrated with its Facebook Page and social graph of fans. This enhanced exposure on Facebook and in Marketplace will drive new leads and referrals to ForRent.com customers.
“Our partnership with Oodle provides a human element to our customers’ listings and brings a trust factor to the rental process, since users can see how their friends are connected to listings, ask questions, receive feedback, make comments and respond to listings,” says Brock MacLean, senior vice president of national sales and development at ForRent.com. “By integrating Marketplace into our ForRent.com offering, we’ve given apartment communities a seamless method for tapping the tremendous power of social media. Oodle’s vast community of users will also increase ForRent.com’s advertisers’ reach, generating new avenues to connect with even more renters.”
In addition to fueling trust, Marketplace generates leads through unobtrusive conversations via comments and messaging. With a wide-ranging reach, Marketplace is the number one business application on Facebook with close to 1 million renters looking, and has cemented its influence in the social space.
“Over the last few years the Internet has evolved – it’s become more social,” says Craig Donato, CEO of Oodle. “It’s critical for businesses to understand the importance of this change as they market themselves online. This is particularly important in the multi-family industry, where consumers enlist their friends in the process of figuring out where to live. We selected ForRent.com as our exclusive ILS partner because of their track record of expertise, innovation and trust they have built in the industry.”
Most existing ForRent.com advertisers will have the opportunity to appear on Marketplace on Facebook and Oodle, and the rest of Oodle’s partner network as a value-added service. Advertisers will have the option to upgrade to Marketplace Expert, an enhanced package with priority placement in search results, more photos, online video, advanced social interaction reporting, Facebook business page creation, initial recruitment of fans, access to expert advice, resources for social media best practices and more.