Customers buy a home when they believe it will improve their lives. They believe this when the home meets their emotional needs. In the third of a six-part series, Mary Elliott, National Sales Trainer for Forrest Performance Group, describes the third

Single family? Condo? 2,000-plus square feet? What defined the homes consumers bought this year? For our latest story in our continuing series on NAR’s 2015 Profile of Home Buyers and Sellers, we’re taking a detailed look at the homes

The mortgage process doesn’t often top the list of things people like to do, but as far as dealing with banks and moneymen go, customers are more approving of the mortgage process now than any other time in the

NAR and RPR push forward with Upstream initiative The National Association of Realtors and Realtors Property Resource have made an agreement with UpstreamRE LLC to develop a cross-industry platform for real estate data entry, collection and distribution for real

What does the typical homebuyer look like in 2015? Earlier this week, we reported on first-time homebuyers, and how they are now at their lowest market share since 1987. That information came courtesy of the 2015 Profile of Home Buyers

First-time homebuyers continue to lose market share in today’s housing market First-time homebuyer share has dropped to its lowest level in 27 years, with just 32 percent of all existing-home sales going to first-time buyers in 2015. That was one

What forms of technology are most popular with American adults? Sixty-eight percent of U.S. adults now own a smartphone, up from 35 percent in 2011. Tablet ownership has soared to 45 percent. And in the last 11 years, cell phone

What will it take for Millennials to leave urban areas? The incentives must be strong, a new survey finds For Millennials, the name of the housing game is “space” – and not just any space, but rather, space with a

Customers purchase a house because they believe it will improve their life. This happens when the home fulfills one of six emotional needs. In the second of a six-part series, Mary Elliott, the national sales trainer for Forrest Performance Group, explains

Will Fannie Mae and Freddie Mac ever change? Investors and housing advocates alike have anxiously awaited government plans to reform Fannie Mae and Freddie Mac, but recent comments by Obama administration officials indicate they’ll have to wait a bit longer.

Character limit removal a way to make the platform more accessible In an effort to appeal to a wider audience, Twitter may alter the maximum character length for tweets or remove it entirely, according to a report on Recode.net. Although

Resurgence of wire fraud scams alarms NAR Wire fraud, or fraud using telecommunications technology, is on the rise in real estate transactions, according to a new report in the Washington Post. The scam works like this: hackers gain access to either

Here is a list of fresh apps in 2015, all of which benefit agents’ business in intriguing ways. MileIQ: Car and truck expenses are the most claimed tax deduction for small businesses, and few professionals spend more time behind

China is currently steeped in economic turmoil, and its tumbling stock prices and overinflated real estate market have industry professionals asking the question: How will this affect the U.S. real estate market? The answer has major implications for agents, brokerages

People buy because they believe a product or service will improve their life. In the first of a six-part series, Mary Elliot, national sales trainer for Forrest Performance Group, introduces the most significant need customers are looking to fulfill—certainty.

In honor of deceased real estate agent Beverly Carter, a Web developer is set to release BEVscore, a new safety app that locates and monitors peoples’ whereabouts. Carter was a real estate agent who was murdered last year after showing