Improving Your Business

Stories, articles and advice aimed at improving your business

WWBD: What Would Buyers Do For That Dream House?

Homebuyers have a number of worries regarding the housing market, as the summer draws to a close; what lengths would they go, though, for that dream house? Earlier this week, we reported on the seven things that worry homebuyers

The Enormous Potential of Millennial Homebuyers

Everyone says that Millennial homebuyers offer a huge opportunity for housing, but now, we can finally put a number behind it – and it’s a big one. It’s no mystery that Millennial homebuyers have been missing in action thus

The 7 Things That Worry Buyers Most about the Buying/Selling Process

In the last year, we’ve entered a new world order in real estate, and homebuyers are facing a number of concerns as a result. It’s a new world out there in the U.S. real estate market. Gone are the

Should Agents Use Instagram Photo Filtering with Their Listings?

Instagram represents a great opportunity for agents to market their listings, but should they only use the app to a certain extent? Instagram is a wonderfully intuitive, wonderfully popular social network, and one that offers real estate agents a

Sales Reluctance: Overcoming the Doomsayer in You

This the second part in a 12-part series. There’s a doomsayer in each of us – a worrier filled with the what ifs. What if I make a mistake? What if I disappoint people who are counting on me?

The 5 Must-Know Details About How Consumers Search For Homes

How do consumers search for homes? Is the Internet still king, or are other, more traditional methods still of use? Read on to find out. In today’s housing market, there are a seemingly limitless array of options for how

What Features Do Homebuyers Value Most in Online Listings?

We all know how important the Internet is for real estate today, but what features of the Internet do homebuyers most value? Here’s a shocking piece of information – the Internet is an extremely important component for selling real

Investing Today, Saving Tomorrow: Efficient Business Practices

The housing market may be recovering, but is your business in the proper place to capitalize on that comeback? Aaron Woodman explains in his latest blog. The housing market is back in a big way – are you ready

NAR Opens Realtor.com to Non-Realtor Listings

The National Association of Realtors has approved changes to the Realtor.com website that will open the site to non-Realtor listings and rentals. The National Association of Realtors’ Board of Directors yesterday approved a number of amendments to its popular Realtor.com website

The Top 10 Features that Upscale Buyers Want in Their Homes

Upscale buyers are a different breed of consumer, and their desires for their residences are outside the beaten path, as a new NAHB survey uncovered. What do the affluent want? That’s the question at the center of a very

What Will Homebuyers Compromise on in 2013?

Compromise is an inevitable component of the homebuying process…or is it? A new NAR survey has tracked what homebuyers do – and do not – compromise on. News flash: the homebuying process can be a darned frustrating experience. You

5 Reasons To Consider Google+ For Your Business

Google+ may be No. 2 to the almighty Facebook, but there are still notable reasons for agents to consider using for their real estate business. Facebook is the most widely used social medium on the planet, and we’ve written

The 7 Key Traits About the Homes Consumers Bought in 2013

What were the most important features to homebuyers in 2013? What features of the home, and the greater area, were most valuable to them? There are many types of property available to today’s homebuyers, but as any savvy agents

3 Ways to Rejuvenate Your Creativity

As a real estate agent, how do you rejuvenate your creativity? How do you approach your problems in a consistently dynamic, innovative way? When you’re a real estate agent, creativity is paramount. From marketing, to negotiation, to keeping in

The 5 Most Important Characteristics of Today’s Homebuyers

NAR’s 2013 Home Buyers and Seller Generational Trends report is massive, and among its many findings are great insights into homebuyer characteristics. The National Association of Realtors publishes many reports on real estate and the many individuals involved in

5 Great Places to Network

The easy answer to “Where do you network” is “Everywhere,” but clearly, some places are better for networking than others, especially the five we suggest. All top producers succeed in unique ways, but if there’s any attribute they share,

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