Improving Your Business

Stories, articles and advice aimed at improving your business

How partnering with builders made Ben Caballero of HomesUSA.com a Guinness World Record holder

Ben Caballero started off in real estate creating an apartment rental service, before moving toward the home building industry and pioneering a guaranteed sale program with builders. Working with builders is how he realized there was not an easy way for

5 tips for Realtors working with senior homeowners

Review the process: It is not at all uncommon for seniors to have been living in their home for 30 or more years. For this reason, the legal and logistics issues associated with selling their home are probably unfamiliar

The best way to stay in contact with your client — just forget the emojis

It can be difficult to find time for face-to-face meetings or even phone calls, leaving many agents and clients rely on text messages to communicate. Smartphone users in the United States are initiating and receiving five times as many

AgentEDU expands its training curriculum with new Assistants track

It can be difficult for many agents to take the leap from working alone to hiring an assistant to help. It is even more difficult to find someone who has previous experience in the real estate industry. Once an

Viewpoint: 5 tips for a fast home sale

There are a few steps you can take to ensure you have a speedy sale of your home. From setting the perfect price to using the best agent, you will see offers on your home in no time. Hiring

How Keller Williams enhanced the agent experience to become No. 1, according to CEO and President John Davis

In 2017, Keller Williams had one of its best years in terms of growth, sales and volume. By the end of the year, the company boasted a No. 1 ranking in number of agents, units sold and sales volume

What the recent Facebook feed changes mean for agents

According to the National Association of Realtors 2017 Member Profile, 69 percent of Realtors report having a Facebook page for their business. But agents who use Facebook to market themselves may be concerned about upcoming changes to the site’s

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It’s all about the connection: How top producers use social media to connect with clients

Social media is a great tool for professionals: it’s not just for your Uncle Don to share his quiz results or your college roommate to post pictures of her fancy dinners. Top producers use these tools to engage with

The best ways to build a real estate team

There are a lot of good reasons why agents should consider creating and starting a real estate team, one of the most being to create mutually beneficial partnerships that allow everyone to take a “divide and conquer” approach. Different

Brookfield Residential Texas on creating homes targeted towards first-time buyers

The popularity of Central Texas has been attributed to its iconic music and food scenes, warm climate and surrounding natural wonders. With this growth, it is important for developers and builders to identify what millennials and first-time buyers want

5 time-saving tips for real estate agents

Agents have to perform a delicate balancing act each day: planning open houses and showings, communicating with their current clients, generating leads and staying up-to-date on changes in the housing market. But one of the biggest challenges is also

Why embracing technology will lead to agent success

By Laurie M. Brown What does the “golden age of consumerism” mean for real estate agents? A lot. As the advent of publicly accessible property data continues to evolve, the issue for Realtors becomes how well they can interpret

Have you made your real estate resolutions yet?

The end of 2017 is fast approaching, marking a time when most think back on everything that happened in the past year and set New Year’s resolutions to have an even better 2018. Whether you resolve to call your

How will younger buyers fare in 2018? A Q&A with millennial coach Dana Bull

It’s no industry secret that millennials have enormous buying power — the National Association of Realtors found that homebuyers 36 and younger made up the largest share of buyers this year at 34 percent. They may be an intimidating

Five words that describe every top agent

Leaving a lasting impression on your clients goes beyond buying a dapper suit and driving a shiny car. Instead, homebuyers these days are going beyond outward appearances of real estate agents and prioritizing their values. To classify what homebuyers

The top 5 trends homebuyers will regret

With homebuying confidence on a steady descent since August, it’s clear the high prices of homes are affecting both buyers and sellers across the country. According to ValueInsured’s Modern Homebuyer Survey, 79 percent of homeowners believe that now is

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