Technology

Zillow Group Declares Pending Sale of Market Leader to Perseus Software

Zillow Group has announced the pending sale of Market Leader to the Perseus Division of Constellation Software, Inc., (an international provider of software and services), for $23 million U.S. dollars. The deal is expected to close in the fourth

Home Energy App Offers Homeowners a Way to Save

  On Wednesday Sept. 9, Energy Datametrics, a software and technology services provider of energy efficient management programs, introduced their new do-it-yourself energy evaluation app, Homeselfe, which is available for free on both the App Store on iOS, and

7 Big Social Media Trends in 2015

From Facebook, to Instagram, to WhatsApp and Kik, there are major movements going on in the social media world. With its wide cast of users, limited cost and low barrier to entry, social media has quickly become one of

Realtor.com Tests New Feature to Address Big Complaint

New realtor.com feature to test increased agent responsiveness, impact on leads A lack of responsiveness from agents has always been a chief complaint among buyers and sellers. In an effort to address customers’ complaints and provide brokerages with better lead

Handling Online Reviews: A Challenge in Every Industry

The delivery and role of customer reviews have evolved dramatically and handling feedback is no longer an internal process The Internet has become such a prominent cog in our world that no industry is quarantined from its relevance. Doctors,

Top 10 Dangers Facing Brokers Today

Brokers and their businesses face 10 big dangers – none of them easily solved The real estate industry is on a precipice, and how it falls from that point will determine its future. That was the central statement – if not

WindowAgent Lets Window Shoppers Connect with Your Office

Can high-tech device turn street traffic into leads? Having a prime storefront window with lots of foot traffic has always been a great way to have a presence in your local community, but is it really generating leads? You

iOS 9 Boasts Strong Features for Agents

How will Apple’s new iOS assist real estate agents? Apple hosted its most recent Worldwide Developers Conference this week. Among the tech giant’s many announcements was the introduction of iOS 9, the newest version of the iPhone and iPad

Are You Adhering to Google’s Mobile-Friendly Guidelines?

Google has implemented several mobile-friendly guidelines to its search engine – is your real estate website following those guidelines? If your website isn’t mobile friendly, then Google may not want to be too friendly to it. And for a

How Do Houston Brokerage Websites Rank?

Houston Agent analyzed Web traffic data from Alexa.com, a leading analytics firm, and collected its findings in the infographic below. The numbers were pulled the week of May 18, and the brokerages are ranked in alphabetical order. How does your brokerage rank

What Houston Brokerages Have the Best Social Media Presence?

Houston Agent crunched the social media numbers on Facebook and Twitter, and collected the findings in the infographic below. The numbers were pulled the week of May 18 directly from the brokerages’ social media pages, and the brokerages are ranked in

The 4 Pros and 4 Cons of Building Your Own Personal Website

Real estate agents should consider these pros and cons before building their own personal website. It’s a trifecta of statistics that perfectly reflects the modern real estate market’s relationship with the web: 92 percent of homebuyers use the Internet

Building a Website: 7 Steps to Getting Started

Seven easy steps to building a real estate website The purpose of a good website should be to instill trust, amplify brand awareness and, ultimately, nurture prospects that will later turn into clients. Here are some “musts” for any

Study: Faster Broadband Speeds Boost Home Values

New study finds broadband speeds play big role in home searches An overwhelming share of prospective homebuyers will turn down the perfect home if it lacks access to high-speed Internet. That was the surprising finding of an ISPreview survey,

5 New Twitter Features That Will Change Your Business

Twitter has been making serious changes in recent months, and they’ll all impact how you use the platform for your business. Twitter is among the most useful social media platforms for real estate agents today, but like all forms

4 Incredible Stats About Smartphone Usage in 2015

Smartphones are certainly commonplace, but recent research drives home how important they are for users. Few items are more ubiquitous nowadays than smartphones. Whether one is at home, in the car, on the train or simply walking down the

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