Paperless Offer Platform NuOffer Integrates With HAR

by Natalie Terchek


Paperless offer platform, NuOffer, will now be offered to members of HAR.

Inman News announced that NuOffer, a real estate start-up that recently launched an iPad app to facilitate the management of paperless offers, will be offered to members of the Houston Association of Realtors (HAR).

How NuOffer Works

Imraan Ali and Kevin Hincker, the co-founders of NuOffer, developed the app last year with the hope of creating a way for real estate agents to complete an offer in less than 10 minutes.

By quickly creating customized offer letters, NuOffer allows agents to sign forms digitally and send them to buyers for review and approval. Agents and buyers can access the initial negotiation letter, counter offers, inspections and other documents associated with home purchase. And it saves agents a lot of time – it can take an hour to fill out the paperwork manually, but this app cuts the work down to approximately three minutes.

According to Tracy Weir, CEO and founder of the marketing and technology real estate blog Eight11, NuOffer automatically incorporates as much multiple listing service (MLS) data as possible inside the app, so that the agent doesn’t have to manually fill out fields across dozens of pages of documents.

“There are lots of technologies coming into real estate that are being built by enormously talented technology people,” Hincker said on Weir’s blog. “But they don’t always resolve a real issue for agents. That’s because they don’t have at their core the beating heart of a real estate agent who is making the exact same choices an agent would make. That’s why NuOffer is different.”

Why NuOffer Started in Texas

The company’s home state is in California, but agents who belong to MLSs in Austin and Corpus Christi are the first to use it. According to Weir’s blog, around 200 agents are using NuOffer and it features more than 80,000 listings.

Weir writes that Ali and Hincker chose Texas as the first state because it uses state promulgated forms, which NuOffer has the rights to use, and because the two are taking care to get buy-ins from associations and MLSs before incorporating their forms into the app. Ali said that HAR and the Texas Association of Realtors (TAR) have been early supporters of NuOffer, and the app intends to incorporate TAR’s forms as soon as possible.

After Texas, the app will be offered in Colorado, Arizona, Hawaii and Florida. Inman News reports that the startup also expects to strike a deal with the Dallas-area MLS North Texas Real Estate Information Systems Inc.

According to the Corona Labs blog, the agent subscription fee is $15 a month and will soon roll out a marketplace where vendors such as contractors, landscapers, plumbers and other accredited professionals will be available for hire.

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