One may think that winter is a more challenging time of year to sell a home, but there are most likely going to be fewer homes on the market.
Agents can take advantage of winter’s assets with these seven tips:
1. Keep Entryways Clean – A clean and clutter-free house is best, because it’s the first impression buyers will see when walking through the front door. Remove mucky boots outside, sweep away leftover fall leaves, and hide family gear in a space where potential buyers will not trip over them.
2. Let in the Light – Winter days are dreary and dim, so turn all the lights on and open drapes and shutters to let as much warm lighting into each room. For dark spaces, it does not hurt to add another lamp to make the home look its best!
3. Create a Seasonal Mood – Up the cozy factor with seasonal fur throws draped over an upholstered or leather armchair; you can also fold a large quilt or comforter at the foot of the bed, or add an area rug in warm hues. Those are small additions that make a big difference in the way a room feels to prospective buyers.
4. Showcase Entertaining Possibilities – Winter is prime time for festive parties and holiday open houses, so wet prospective buyers’ appetites with an enticing display. Place settings at the dining table, fresh flowers or outdoor greenery and branches to show buyers the potential the home has for entertaining guests and family.
5. Emphasize Large Spaces – Basement playrooms, indoor exercise areas, game rooms, sunrooms and the like are welcoming to buyers who may spend more time in these spaces during the winter months. Be sure to remove all unrelated stuff to make the purpose of the room clear for agents to market accordingly.
6. Turn up the Heat – Set the thermostat to comfortable temperatures for buyers, and light a fire in the gas fireplace if applicable. A staging secret – serve some warm apple cider during a showing.
7. Elements in the Garden – Besides making sure all debris is cleared from driveways and front porch areas, do not forget the backyard or gardens. Large urns, planters, benches, fresh pinestraw and other garden structures with winter greens will help buyers see the potential.
Krisztina Bell is the owner of No Vacancy and Virtually Staging Properties.