Learn how to grow your business through lead-generating open houses.
Are you one of those agents who never hold open houses? Perhaps you prefer to spend weekends out with new clients, or maybe you figured out long ago that there are better ways to sell homes. So why do some agents keep holding open houses when the stats tell us that less then 10 percent of homes are sold as the result of an open house? Why do top producers like them?
The answer is simple. Though buyers can view photos of a home and access data about the property online, buyers, neighbors and friends want to walk the home to see how it compares to their own. For some, an open house in the neighborhood is a festive occasion. And that’s OK – because no matter why they come, every person who walks into your open house is a potential client, and they may know other people who could become a client as well.
But more importantly, they provide you, as an agent, the chance to make a personal connection with potential clients. The open house offers you a low-pressure way to show off what you can do for your clients and demonstrate your marketing savvy. Even if the people who attend your open house aren’t in the market yet, once they meet you, they’ll know a real estate agent who they can call when they’re ready to buy or sell.
Marketing your open house
Generating leads from an open house starts before the actual open house happens. You must understand and define your target markets, and then drive those people to the open house. Agents who get good results from their open houses know how to reach the right audiences and entice them to attend – they have strategies in place to make that happen.
Once you’ve established your strategy, you can use it over and over to attract the right people to each open house and start generating quality leads!
Converting potential buyers to clients
The agents who know how to make the most of every open house integrate each event into their overall marketing strategy. Each open house is a chance to let seller clients know you are doing everything you can to get their home sold.
What’s missing from your open houses? Not sure? Learn how to generate leads at your next open house with the help of AgentEDU's new course, “How to Generate Leads with Open Houses.”
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