Inventory Intel: Douglas Elliman tapped to handle leasing and marketing for Crimson


Douglas Elliman Development Marketing has been named exclusive marketing and leasing brokerage group for Crimson, a new luxury rental community.

The appointment marks Douglas Elliman’s first venture into the Texas high-end rental market.

Located in River Oaks, the 14-story Crimson is situated on two-and-a-half acres and features a private swimming pool, bar, library, art gallery and fitness and yoga center.

“We are thrilled to work with Douglas Elliman Development Marketing on Crimson,” said Gables Residential VP Micah Conn in a press release. “Elliman has a strong footprint in the high-end rental market in New York and Florida and provides an incredible level of support and expertise backed by an impressive track record in the industry.”

Crimson offers 295 residences with 47 floor plans, including one-, two-, and three-bedroom units and 14 penthouses. Rentals start at $2,770.

“We could not be more excited to work with Gables Residential in bringing a new level of luxury rentals to Houston,” said Jacob Sudhoff, CEO of Douglas Elliman’s Texas Brokerage in the press release. “Douglas Elliman Development Marketing’s success in the industry, paired with Gables Residential’s vision and discerning design, makes for an extraordinary partnership.”

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