Tri Point Homes consolidating six builder brands under one unified name

by Kerrie Kennedy

Grayson Woods is one of many new home communities TRI Pointe Homes is building in the Houston area.

Tri Pointe Homes, Inc., one of the largest homebuilders in the U.S., is consolidating its six regional homebuilding brands — including the company’s divisions in Texas — into one unified name.

The publicly traded entity, previously named TRI Pointe Group, Inc., was renamed Tri Pointe Homes, Inc., and each of its 15 divisions across the nation will operate under the name Tri Pointe Homes.

“The strategic decision to operate as one brand comes as we continue to organically grow our divisions across the country and look to drive more operational efficiencies at all levels of the organization,” said Tri Pointe Homes Chief Executive Officer Doug Bauer in a press release. “Operating as one brand will allow us to concentrate our functional efforts around one brand instead of six while creating a stronger national awareness for the company.”

Tri Pointe has prioritized becoming a technology-driven company, and over the past two years, has implemented programs that have increased efficiencies across its operations and improved the customer experience.

“While advancing in ways that make us more efficient and forward-looking, the pillars that have been central to our success will continue to differentiate us as we expand,” said Tri Pointe Homes President and Chief Operating Officer Tom Mitchell in the press release. “Along with being the best of big and small, we are a customer-driven company and consider ourselves to be in the ‘life-changing business.’ We are a premium lifestyle brand that places top value on innovative design and craftsmanship across all price points.”

Founded as a regional homebuilder in 2009, Tri Pointe has expanded its operations through acquisitions and the opening of new divisions across the country. The company builds premium homes and communities in 10 states, with deep ties to the communities it serves—some for as long as a century.

Tri Pointe has won multiple Builder of the Year awards, most recently in 2019, and made Fortune magazine’s 2017 100 Fastest-Growing Companies list.

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