Improving Your Business

Stories, articles and advice aimed at improving your business

A Quick Reference Guide to Spring Buyers

Real estate is a seasonal business – transactions rise and fall with the weather. And now it is officially spring. If agents want to capitalize on the sales bump, they’ll need to be prepared. Earlier this week, Redfin released an

Save Your Clients Money By Helping Them Reduce Property Taxes

Homeowners in Texas pay higher property taxes than most other places in the U.S, according to a report from WalletHub. But they may be paying too much. Texans’ property taxes are 1.93 percent; the 47th highest in the country. There

AgentEDU House Logo
How to be the Best Houston Real Estate Agent

Agent Publishing launches AgentEDU.com What are the best tactics for winning a multiple offer situation for your buyers? Do you know how to optimize your Yelp profile to attract potential clients? Are you a new licensee who needs to ramp

9 Ways to Take Your Business to the Next Level with a Better Business Plan

Two words strike fear into the hearts of business owners everywhere: business plan. If you’re like many real estate professionals, you know you need a business plan; however, you may feel so overwhelmed by the process that you’re not

Meeting the 6 Human Needs to Win the Sale #5: Growth

People buy because they believe a product or service will improve their life. As part of a six-part series, Mary Elliot, national sales trainer for Forrest Performance Group, describes the fifth human need: growth. Agents can lead clients to fulfill this

Better Business, Better Agents: How Document Management Software Is Changing the Game

There are few industries that are as highly competitive as the real estate business. To stay current and keep up with the competition, Realtors and title companies are likely to update their business models within the next few years.

Study: Vast Majority of Consumers Dissatisfied with Real Estate Office Phone Skills

New research from the PH Media Group has found that only 28 percent of American consumers are satisfied with the way real estate businesses handle their phone calls. The study also found that the standards for phone manner for

Marketing Techniques for Selling Luxury Real Estate

Selling luxury real estate isn’t just about selling more expensive houses. As the price of a property increases, so too does the complexity of properly marketing it. The most successful professionals working in the high end understand how to

HSF CEO Gino Blefari on Finding Leadership Inspiration in Unlikely Places

Last week, I was in Raleigh, NC for a meeting with Tommy Camp, president and CEO of Berkshire Hathaway HomeServices Carolinas Realty and his fantastic managers. After talking leadership, best practices and recruiting with the team, we had dinner

Houston-Based Tech Startup Simplifies Interactions with Buyers

Skyler360, a new tech startup founded by Houston-based Realtor Ron Sasson, aims to simplify the way agents interact with their clients by stepping in for an agent if they cannot answer the phone, according to a report by the

Three Ways to Really Connect With Your Customers Through Mobile

In today’s digital world, we use the word mobile very loosely. Sometimes we underappreciate its true value – being able to do just about anything anywhere. One of my pet peeves is having a device or a tool and

What Today’s Houston Luxury Buyers Want

In recent months, home sales in Houston have lagged, pulled down by the anchor of low oil prices. But in January, at least one sector saw growth: the luxury market. Brought on by labor shortages, rising building costs and increasingly

4 Simple Marketing Techniques that Will Help You Sell to the Modern Buyer

If you’re a real estate agent or lead a real estate brokerage, the truth is you’re also an entrepreneur. And like most entrepreneurs, that means you’re also in charge of sales and marketing. It doesn’t matter if you’re a newbie

4 Steps for Brokers to Harness the Power of Diversity in Their Business

Real estate brokerages across the country understand the demographic base of real estate practitioners is rapidly evolving. ADP recently published that for the first time in U.S. history, we have four generations in the workforce adding to the multicultural

Redfin Names Houston’s Hottest Neighborhoods

Norhill is Houston’s hottest neighborhood, determined a new report from Redfin. With a median sale price of nearly $500,000, Norhill is fairly expensive compared to the rest of Houston – which had a median sale price of only $212,000

Improve Your Networking Skills With these Five Tips

Attending networking events can be crucial to building relationships, finding sources for referrals and meeting new people. The primary goal of networking is not just to meet every person in the room, but also to make lasting impressions and

Oops! We could not locate your form.