This is the second part in a two-part series on how to use technology to engage with your clients. Part one can be read here. 6. It’s going to get increasingly harder and more competitive to generate leads, so shifting to

If you’re a serious builder, chances are that right now (this very moment), you’re either at the NAHB’s International Builders’ Show or want to be. If you’re among the unlucky few who weren’t able to make the trip to

This is the first part in a two-part series on how to use technology to engage with your clients. 7. Recognize that there are thousands of agents in Houston and darn near all of them are saying the same thing in their

People buy because they believe a product or service will improve their life. As part of a six-part series, Mary Elliot, National Sales Trainer for Forrest Performance Group, describes the fourth human need: love and connection. Agents must build personal

A study conducted by realtor.com found that some of the top cities in the U.S. for smart home technology are Phoenix, Dallas, New York, Chicago, Houston, Miami and Atlanta. Smart technology, according to CNET, can include products/tools that control

How will the 2016 housing market take shape? When all the statistics are tallied, 2015 will likely have been the best year for new home sales since 2007, which has raised expectations for 2016. Realtor.com has highlighted five housing trends

Survey Finds that a Majority of Homes will have Smart Technology in 2016 A new survey released by Coldwell Banker Real Estate, which polled more than 4,000 Americans, found that almost half of homeowners (45 percent) will have smart

One-stop shopping offers benefits to homebuyers, but they still want agents’ help Fifty percent of recent homebuyers used one source, or one-stop shopping (OSS), to procure homebuying services, according to a National Association of Realtors survey. That is compared to 29 percent

Millennials’ entry into the housing market is a popular topic, but a new generation is already poised to follow in their footsteps – Generation Z. Some aren’t even old enough to vote, but these kids are already thinking about

Although it’s still far from its pre-recession peak, car transportation is up There has been a significant increase in the number of Americans driving, according to a report released by Doug Short of Advisor Perspectives. The report looked at the estimated

Downsizing is a natural progression in housing we’ve come to expect of older generations, such as the aging Baby Boomers, whose preference for high square footage is diminishing as their children leave the nest and retirement sets in. But

The economy continues to recover, but Americans’ finances are still stuck in the mud A surprisingly large share of Americans are in a precarious financial state, according to a new, detailed study from The Pew Charitable Trust. For its study,

The quality of the neighborhood is the No. 1 thing homebuyers consider when choosing their next home, according to the 2015 Profile of Home Buyers and Sellers from NAR. Homebuyer considerations, though, differ substantially as household composition changes, and

According to NAR’s 2015 Profile of Home Buyers and Sellers, single women made up 15 percent of the overall homebuying market, as opposed to single men, who only made up 9 percent of the market. In 2013, single women

What compromises are homebuyers willing to make? All homebuyers make some sort of compromise, but according to NAR’s 2015 Profile of Home Buyers and Sellers, what they ultimately concede differs considerably based location and economic means. Here are the