What do luxury homebuyers desire the most, when shopping for homes? The luxury homebuyer, as any real estate agent knows, is a unique breed of client, and their desires and requests during the homebuying process differ in many notable

As a long-term investment strategy, few consumers were willing to touch real estate during the downturn, but new research suggests that has changed. Back in 2011, few people wanted to touch real estate with a 20-foot pole – what

Reports of suburbia’s death,  it would appear, have been greatly exaggerated. It’s been a common trope in post-bubble news coverage – the United States, after several decades of embracing suburban sprawl, is returning to its urban roots and, once

Sales reluctances keep salespeople from making money and, in the case of what’s known as “the separationists,” from providing their valuable service to the people who would benefit the most. People with separationist tendencies think they’re doing the right

All real estate agents set out to be well-liked by their clients, but what traits, specifically, do likable agents share? Likability is an important quality to have when you’re a real estate agent. Likable agents get along with their

The housing downturn and economic recession introduced some very intriguing details to Younger Boomers. The Baby Boom generation is arguably the most visible generation in America right now, yet given its diversity, it still manages to surprise us. So, in

What new home features are consumers desiring the most in 2014? And which ones do they consider essential? We all know how many variables go into a new home, and we all know that every consumer is unique in

The world of social media is one of constant transition, but could Twitter abolish its two most familiar features? The technological world is constantly in-flux, with companies always on the lookout for ways to improve and simplify their services

Could we see a resurrection of the popular Mortgage Forgiveness Debt Relief Act, via Congressional action? When the Mortgage Forgiveness Debt Relief Act expired at the start of 2014, it ended one of the most popular Great Recession-era government programs. A

Wally, a real estate agent, knows he needs to reach out to a prospect that a former client introduced him to, but he’s hesitant. The trouble is, he recognizes the referral’s name—she’s an anchor for the top news channel

Slumps – we all get them, but what are the best ways to go about addressing them? Slump…even the word sounds negative. Indeed, slumps are one of those unfortunate side effects, business predicaments that, if we could, we’d always

They’re called the “Post” generation and “Generation Z,” but they mean big things for the country in the coming decades. Here at Houston Agent, we report often on the Millennial Generation, and for good reason: at 80 million strong, Millennials

Many factors influence homebuyer preferences when looking at newly built homes, including their ethnicity. When looking at preferences among the buyers of newly built single-family homes, how do those preferences differ when looking at the buyers’ ethnicity? According to

Millennial homebuyers will be the next great source of housing demand; what traits set them apart from other generations? The National Association of Realtors’ Home Buyer and Seller Generational Trends report is among the more detailed homebuyer surveys out there,

Threatening to halt any progress the market made in recent years is the fact that first-time homebuyers are struggling mightily. In fact, the National Association of Realtors (NAR) recently reported that first-time homebuyers possess the lowest market share the

Multifamily housing has been the darling of the post-boom housing market, but can it sustain its levels of success in 2014 and beyond? A couple weeks ago, amidst headline-grabbing reports on home sales and construction, there was a little,