Are Real Estate Videos Reaching the Right Market?

by Houston Agent

Web-savvy consumers may not typically desire commercial videos for brands, products, etc. while browsing the web, but data from comScore demonstrates that 83 percent of all Americans watched an online video in May, racking up over 5.6 billion viewing sessions; the average video length users watched was just over five minutes, according to comScore.

For real estate professionals who are trying to expand their business, it would seem that this is still an ideal marketing concept, but Agent Genius columnist Lani Rosales is not positive, despite the increasing trend toward online videos, that this is the best place for Realtors to gain a faithful following.

Rosales’ article notes that web consumers who do watch Realtors’ videos will be unforgiving when it comes to poor craftsmanship, such as shaky camera handling. Agents providing quality videos may still attract the desired audience, but the level of follow-up response is uncertain.

As far as video friendly websites go, YouTube is at the top of the chain, with 147.2 million viewers, 2.17 billion viewing sessions, and an average of five hours per day spent on the site in May, said Agent Genius.

On deck is VEVO, followed by Yahoo, Facebook in fourth place, and Viacom Digital in fifth place with 46.5 million viewers. So while each website attracts millions of users, YouTube is the cream of the crop.

Century 21, Coldwell Banker and RE/MAX all maintain online video presences on YouTube, struggling alongside spoof videos mocking real estate agents, and rapper Wiz Kahlifa’s song “Real Estate” with 900,259 views, all of which can be found when searching real estate on the site.

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