What Online Resources Do Most Homebuyers Use?

by Peter Thomas Ricci

The Internet is vast and the options for homebuyers are plenty, but certain sites command greater attention from buyers – regardless of age.


We all know that 90 percent of homebuyers consult the Internet as some point in their home search, and that 41 percent begin their search on the World Wide Web – but during that stretch of time, what kinds of sites are they actually visiting?

Using data from NAR, we put together the infographic below, which shows what kinds of sites (and mediums) are attracting the most attention from homebuyers.

Also, we should point out that the information below is quite consistent across all age groups. For instance, 49 percent of buyers aged 58 to 66 used an agent website, and 57 percent of buyers aged 88 and older used an MLS site!

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