Improving Your Business

How to audit your automated marketing efforts

How to audit your automated marketing efforts


While client outreach is much easier in “set it and forget it mode,” it’s important to check in on your systems to make sure they’re functioning properly. Here’s how.

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Navigating generational homebuying and selling trends in 2020

Navigating generational homebuying and selling trends in 2020


NAR’s 2020 Generational Trends Report shows that young millennials and the silent generation value similar things when buying homes.

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3 surprising elements of a listing that buyers focus on

3 surprising elements of a listing that buyers focus on


As the market shifts, it’s important to look at your seller’s property with a critical eye. Here are a few features that your clients might be blind to, but that house hunters will definitely notice.

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