Leads are the lifeblood of a thriving real estate business, and the decision to invest in them should be approached with caution and strategy.

Coach Ella Blaine, who is a real estate coach and founder of Real Estate Ladies Rock FB group, offered tips on how to achieve the goal of closing 50 deals annually and go even further in her webinar at the 2020 Realtors Conference and Expo.

Got ghosts? No problem, says the company, which launched a new exorcism service for those needing to rid themselves of a paranormal houseguest.

Sustainable practices in real estate can increase sales and boost the community, according to a new study.

The National Association of Realtors and the Massachusetts Association of Realtors are encouraging agents to take a closer look at their social media presence for Realtor Safety Month.

The National Association of Realtors is increasing its efforts to address discrimination and bias in the industry, following Newsday investigation and nationwide protests.

While landlords might be tempted to turn to collection agencies to try to recoup rent owed by delinquent tenants after the financial hardships caused by the coronavirus-related shutdowns, that might not be the best course of action. Find out why.

More real estate agents across the country are working from home than ever these days, which makes the industry more vulnerable to cyberattacks. Here’s what one expert has to say about protecting your data.

A real estate marketing guru and Tik Tok aficionado gives the inside scoop on the increasingly popular social network.

In a new e-book, national leaders from the brokerage and real estate technology sectors offer tips for making the most of this moment of change.

Coach Brian Buffini, broker Leigh Brown and association leader Paula Monthofer offered solace and techniques to help Realtors weather the COVID-19 storm.

Weekly motivational messages give guidance for agents to keep moving forward during COVID-19 pandemic and preparing for what comes once it’s over.

Agents can move the ball forward with these tips on what to tell clients in unprecedented times.

While client outreach is much easier in “set it and forget it mode,” it’s important to check in on your systems to make sure they’re functioning properly. Here’s how.

NAR’s 2020 Generational Trends Report shows that young millennials and the silent generation value similar things when buying homes.

As the market shifts, it’s important to look at your seller’s property with a critical eye. Here are a few features that your clients might be blind to, but that house hunters will definitely notice.