Improving Your Business

What to ask before investing in real estate leads

Leads are the lifeblood of a thriving real estate business, and the decision to invest in them should be approached with caution and strategy.

How to close 50 deals in a year

Coach Ella Blaine, who is a real estate coach and founder of Real Estate Ladies Rock FB group, offered tips on how to achieve the goal of closing 50 deals annually and go even further in her webinar at the 2020 Realtors Conference and Expo.

Need an exorcist for your haunted house?

Got ghosts? No problem, says the company, which launched a new exorcism service for those needing to rid themselves of a paranormal houseguest.

Homebuyers: ‘We want green homes’

Sustainable practices in real estate can increase sales and boost the community, according to a new study.

Staying safe on social media

The National Association of Realtors and the Massachusetts Association of Realtors are encouraging agents to take a closer look at their social media presence for Realtor Safety Month.

Six ways to help end housing discrimination

The National Association of Realtors is increasing its efforts to address discrimination and bias in the industry, following Newsday investigation and nationwide protests.

Recovering rent amid the COVID-19 crisis

While landlords might be tempted to turn to collection agencies to try to recoup rent owed by delinquent tenants after the financial hardships caused by the coronavirus-related shutdowns, that might not be the best course of action. Find out why.

3 cybersecurity tips for working from home

More real estate agents across the country are working from home than ever these days, which makes the industry more vulnerable to cyberattacks. Here’s what one expert has to say about protecting your data.

How to use TikTok to market real estate

A real estate marketing guru and Tik Tok aficionado gives the inside scoop on the increasingly popular social network.

6 ways to bounce back better than ever

In a new e-book, national leaders from the brokerage and real estate technology sectors offer tips for making the most of this moment of change.

Self-care and financial advice from 3 real estate heavyweights

Coach Brian Buffini, broker Leigh Brown and association leader Paula Monthofer offered solace and techniques to help Realtors weather the COVID-19 storm.

RE/MAX CEO videos offer advice for ‘mind, body and business’

Weekly motivational messages give guidance for agents to keep moving forward during COVID-19 pandemic and preparing for what comes once it’s over.

6 things you should be telling your sellers right now!

Agents can move the ball forward with these tips on what to tell clients in unprecedented times.

How to audit your automated marketing efforts

While client outreach is much easier in “set it and forget it mode,” it’s important to check in on your systems to make sure they’re functioning properly. Here’s how.

Navigating generational homebuying and selling trends in 2020

NAR’s 2020 Generational Trends Report shows that young millennials and the silent generation value similar things when buying homes.

3 surprising elements of a listing that buyers focus on

As the market shifts, it’s important to look at your seller’s property with a critical eye. Here are a few features that your clients might be blind to, but that house hunters will definitely notice.

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