In September, Chicago Agent magazine reported on the National Association of Realtors announcement to launch the .REALTOR domain to be used exclusively to represent NAR member websites. Today, the association further announced that starting tomorrow, October 23, the domain would be readily available, with the first 500,000 members to register receiving the .REALTOR domain free for one year.
NAR is launching the domain in hopes of demonstrating its commitment to both its members and showcasing its Realtor brand, valued at over $5 billion.
For members interested in the .REALTOR domain, the benefits, as NAR suggests, is the immediate recognition of being a real estate expert.
“(The domain} allows…agents to be instantly branded as real estate experts consumers can trust,” the association said in a statement. “And since .REALTOR is only available to Realtors, there’s a clean slate of domain names to choose from, allowing…agents to get the Web address (they) want.”