Longtime broker Chuck Poteet has launched PRG, Realtors, a full-service real estate brokerage in Houston.

The former franchise broker-owner of HomeSmart Fine Properties, Poteet brings almost four decades of real estate experience to the brokerage. He developed PRG (Professional Realty Guides) with the tagline, “Everyone deserves a Pro Guide,” and aims for PRG to be a service-oriented brokerage that fully supports its agents so they can, in turn, better serve their clients.

“Everyone deserves a Pro Guide who’s there to serve and support them,” said Poteet. “That includes agents, in addition to their buyers and sellers. PRG was designed to transform good agents into great agents, increasing their value to their clients with our service-oriented approach. Those agents can then guide their buyers and sellers through the real estate maze and help them navigate the wide variety of challenges that come up in real estate transactions.”

Over 110 agents have already signed on with PRG, serving the Greater Houston area from Galveston to Conroe, Dayton to Sealy and communities in between. The brokerage also has agent members serving in other Texas cities, including McAllen, San Antonio, Austin, Waco and Dallas.

“We know the challenges facing agents, buyers and sellers in today’s real estate market,” Poteet added. “We also know what agents deserve from a service-oriented brokerage and how to bring out the best in them. While real estate can feel like a highly competitive profession — one where agents push each other away while they push themselves too hard — we’ve created a mutually supportive environment where agents develop a prosperous resilience that isolated agents only dream of.”

PRG’s corporate office and training center are located at 770 S. Post Oak, Suite 100, in the Galleria. The brokerage also has a satellite location in The Woodlands. The release noted that future plans include expanding into multiple additional markets in the Greater Houston area.