Redfin Launches ChatGPT plug-in to help buyers find a home

by Liz Hughes

Redfin has launched a ChatGPT plug-in to help buyers find their new home, a potentially powerful tool in their arsenal as today’s homebuyers work to find the perfect home.

Redfin worked with OpenAI, who built the plug-in to allow ChatGPT users to access and utilize in their house hunting by simply describing their ideal home and location along with any specifics they are looking for to find listings. The Redfin ChatGPT plugin will then deliver homes that meet those needs along with links to Redfin listings to continue the house-hunting process.

Ariel Dos Santos, Redfin’s vice president of projects, says the most powerful way Redfin’s ChatGPT plug-in can ease the homebuying process is by suggesting homes and neighborhoods that would not have been uncovered via a map-based real estate search.

“Through a simple conversation with the Redfin ChatGPT plugin, a homebuyer can get suggestions of homes for sale in nearby neighborhoods with similar amenities they might not otherwise have considered,” Dos Santos said. “This could also help homesellers get their listings in front of a wider audience of serious buyers. We’re just getting started, and the Redfin ChatGPT plugin is getting more powerful every day. We’re excited to find new ways to use it to make buying, selling or renting a home simpler and more affordable.”

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