Industry MVP: Lisa Fay, Coldwell Banker

by Houston Agent

With a corporate background that began in marketing, sales and customer support, Lisa Fay’s passion for real estate began while working for a custom homebuilder.

Today, she leads Fay Realty Team, a top-producing, small team that operates out of three Coldwell Banker offices in northern Houston.

As team lead, she brings her personal philosophy to selling real estate. And to Fay, that’s differentiation: doing common things in an uncommon way. The Fay Way.

Understanding that buying a home is one of the most valuable investments a client will make, she works diligently to ensure that every detail is handled expediently and professionally. She believes real estate should be frictionless and empowering.

That begins with marketing, a specialty of Fay Realty Team. They oversee professional photography, high-quality brochures, mobile brochures, direct mail, TV promotion and social media exposure so that every property is uniquely positioned to sell.

Fay herself specializes in lakefront properties, equestrian properties and farm and ranch houses, along with luxury homes. She is a Coldwell Banker-certified Global Luxury Specialist, a Million Dollar Guild Member of the Institute for Luxury Home Marketing and a top-producing agent of the Greater North Houston area.

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