Saves, shares and listing views tend to increase the speed of home sales, according to a Zillow analysis.
Over the past two years, the median Zillow listing went under contract after 15 days and sold at 98% of its listing price.
However, during that same time frame, listings with at least 250 views per day typically went pending after a week, with 75% fully sold within two weeks.
Listings that were saved by users were likely to sell faster, too: Listings with at least five daily favorites were likely to accept an offer in a week, compared to 41 days for listings with no saves.
Meanwhile, listings with 10 or more saves per day or more than 500 daily views were likely to sell above list price.
“Each interaction indicates buyer interest in that home, and listings with higher engagement levels tend to sell faster and at or above the list price,” Zillow Senior Economist Kara Ng explained.