As the nation’s home supply hits an all-time low, buyers and sellers alike are looking for new ways to maximize their opportunities in today’s highly competitive real estate market. 

Real estate company Latter & Blum recently announced that it has launched a new technology that will give consumers a better understanding of their options.

Powered by zavvie, Latter & Blum Select is available to homeowners, renters and buyers throughout the company’s markets in Louisiana, Mississippi and Texas, including Houston. 

“Today, homeowners and buyers who use Latter & Blum Select have the most choices,” said Lacey Merrick Conway, chief executive officer of Latter & Blum. “But with these new programs comes new information that can be overwhelming for a seller or buyer. Our 3,000-plus agents are ready to provide their expert advice and guidance to help sellers and buyers determine their best option.”

With the technology, sellers can compare and choose from:

• An instant all-cash offer from iBuyer.

• A buy-before-you-sell modern bridge solution.

• Pre-listing financing options to make home improvements to maximize the sales price and proceeds.

Buyers can compare and choose from:

• Traditional purchase mortgage financing options.

• A Homeownership Accelerator program that turns renters into homeowners.

“More people today seek the assistance of a trusted agent than ever before,” Conway noted, as 90% of all sellers and 87% of all buyers use a real estate agent, according to research by the National Association of REALTORS®.

“Homeowners want to see what an iBuyer would offer for their home. Or they may want to buy a new home before they put their current home on the market. Other sellers could benefit from a pre-listing renovation to raise their sales price and profit. However, most homeowners want to list their homes on the open market to maximize their return. Latter & Blum agents can help them make the right choice,” Conway added.

“Latter & Blum continues to be a market leader by embracing innovation,” said Lane Hornung, CEO of zavvie. “While selling on the open market will continue to be the most popular choice for homeowners, Latter & Blum understands that a one-size-fits-all approach in real estate no longer works.”

Hornung added, “Sellers and buyers want choices — they deserve to see every option available today — and Latter & Blum is leading the way.”