A few years back it was popular to say that the No. 1 competitor of all organizations seeking to create a great customer experience was Disney. Its friendliness and dedication to “happy like a kid” joy still makes most

REach, a tech accelerator that the National Association of Realtors launched in 2012 to fund real estate start-ups, recently announced the 2016 companies that will receive funding for their products. The seven companies that are part of the “2016

Few people take pleasure in having to fire someone (looking at you, Donald Trump), but sometimes it’s unavoidable. This applies to real estate clients, as well. In a recent top producers’ panel hosted by PERL Mortgage in Chicago (part of the lender’s

If you’re looking to grow your real estate agent brand and, with it, your business, then understanding how to optimize your Web presence for search engines isn’t an option. It’s a requirement. SEO techniques and best practices change often, because

Technology has brought many innovations to the real estate industry. From instant MLS access to e-signatures, the business has become more efficient and mobile than in past decades. Despite those innovations, there are still core aspects of the business that technology can

In the 1990s, real estate agents posted ads in the newspaper and slapped their faces on the backs of benches. In the 2000s, agents still put ads in papers and spruced up bus stops with their smiles, but began

Successful real estate agents know more than just the inner-workings of their market; additionally, they are knowledgable about a wide range of topics related to the buying and selling process, including ways to improve a listing’s marketability to prospective

Agents have many factors to consider when pricing a listing. Along with the obvious market conditions, they also have their seller’s needs to consider: they need to help their client receive the highest possible return on their investment. Given all those

Top real estate agents get to the top and stay there because they have a book of business sustained by robust referral networks. But that business wasn’t handed to them, and rookie agents should never assume it will be for them, either.

It’s easy to say that top producers in real estate are a “different breed” of agents. But that assumes that top producer status is somehow predetermined. It’s not. People aren’t born to top producer status – they earn it.

Katy Independent School District is the best school district Greater Houston, according to educational rankings and review site Niche. Real estate agents should take note. Evaluating on criteria including academics, teacher performance, available resources and the quality of the schools’

There is a robust selection of apps for the Apple Watch, but these three are particularly useful for agents It was nearly a year ago that the Apple Watch finally hit the market, and since then, hundreds of apps and

1. Understand What They Want – Why do you believe that the potential client used your website? Could it be the access to all of the properties currently on the market? No. Could it be the information about community events that you

Social media is one of the best tools for keeping in touch with your current and past clients, but when used properly, it’s also a great way to generate new leads and new business. So, how can an agent

In an age where we can order groceries through Amazon and watch Wolf Blitzer via hologram, it seems a little old hat for real estate agents to include direct mail in their marketing campaigns. But it’s not. While the

These open house blunders are rookie mistakes Open houses present real estate agents with considerable opportunities for their business. In addition to the obvious benefit of showcasing the listing, they can also introduce the agent to dozens of potential clients for