Improving Your Business

Stories, articles and advice aimed at improving your business

Does a Fed Rate Increase Doom Housing?

Today, the Federal Reserve has its September meeting, where it could potentially decide to increase interest rates for the first time since 2008. The CME FedWatch Tool measures the market’s expectation of Fed target rates. Currently, the market-estimated probability

4 Important Trends in Homebuying in 2015

Millennials and technology are two of the big trends in housing this year In a Redfin-commissionsed survey of 2,134 people who bought or sold a home in the past two years,  Surveymonkey revealed some interesting trends about the real estate industry. Here are the

The Next Generation of Homebuyers will be Biggest, Most Diverse Ever

Millennials are a diverse bunch, but the generation following them will be even more so. The next generation of homebuyers in the U.S. will be the largest – and most diverse – that the country has ever seen. That

Fannie Mae Announces HomeReady Affordability Program

Plan revamps mortgage program to better benefit borrowers’ needs People with low to moderate income are gaining a boost when it comes to getting a mortgage. In an effort to better suit borrower needs, Fannie Mae has announced they

Zillow Group Declares Pending Sale of Market Leader to Perseus Software

Zillow Group has announced the pending sale of Market Leader to the Perseus Division of Constellation Software, Inc., (an international provider of software and services), for $23 million U.S. dollars. The deal is expected to close in the fourth

realtor.com Unveils New Metrics Report…for Free

A few months back, Zillow Group, the new conglomerate of Zillow and Trulia, rolled out a new feature that allowed brokers to review a variety of listing metrics through its Zillow Data Dashboard, from impressions to total listing views.

Report Finds Houston Homes at High Natural Disaster Risk

Around the nation, the risk of natural disasters varies depending on a number of factors, including geographical makeup and location. In its 2015 U.S. Natural Disaster Housing Risk Report, RealtyTrac found that 35.8 million single-family homes and condos, or

The 5 Facets of Cellphone Etiquette

Ever-present cellphones create new social habits – and opinions on them It’s virtually impossible to go anywhere without seeing someone on their cellphone, whether they’re talking, texting, answering emails, using apps or social media, or listening to music. Cellphones

Feng Shui Plays Huge Role in Home Selection for Chinese-Americans

Feng shui, the ancient philosophy on harmonizing one’s home, plays a huge factor on whether many Chinese-Americans buy homes, according to a new survey from The Better Homes and Gardens Real Estate and the Asian Real Estate Association of America (AREAA).

Is Urban Growth Outpacing Suburban Growth?

The 2010s may be on track to change tradition, with cities expanding faster their suburbs for the first time in 40 years, according to the Harvard Joint Center for Housing Studies. According to new research by the Census Bureau,

7 Big Social Media Trends in 2015

From Facebook, to Instagram, to WhatsApp and Kik, there are major movements going on in the social media world. With its wide cast of users, limited cost and low barrier to entry, social media has quickly become one of

4 Significant Ways First-Time Buyers have Changed

The housing market has changed substantially in the last 40 years, and first-time homebuyers have changed with it Since the 1970s, the U.S. housing market has changed in numerous ways. The square footage of homes, for instance, has risen to all-time

Student Debt Delaying 30% of Millennial Home Purchases

Student debt remains the leading roadblock to Millennial homeownership Fifty-six percent of people between 18 and 29 have put off a major life event because of student loan debt, according to a survey released by Bankrate.com. That is higher than

What to Do in Crucial Sales Moments

In every sale, there are make or break moments where how we handle a particular objection or challenge determines whether we succeed or fail (and whether or not our customers reach the solution they are looking for). Mary Elliot, National Sales Trainer for

10 Houston Area School Districts with the Highest Graduation Rates

The Hechinger Report recently released the graduation rates for nearly every school district in the U.S. The data, which draws from the 2013 graduating class, broke down the numbers past the typical statewide average. We took a closer look

Major Google Air Quality Partnership May Soon Influence Home Pricing Decisions

Technology has drastically improved the efficacy of searching for the right home. Prior to enlisting the services of an agent, buyers, who in all likelihood have a pre-established criterion for their ideal neighborhood and home, are scoping out concerns

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