Improving Your Business

Stories, articles and advice aimed at improving your business

The 4 Problems with Rising Home Prices

We know, rising home prices are a very good thing, but are there elements of housing that they actually harm? We’ll start off with an affirmative statement – there are many good things that come about from rising home prices.

7 Important Tidbits About Today’s Housing Market

Housing’s importance cannot be questioned, though there is considerable nuance to where the market is heading. Last week, we looked at the latest study from the Demand Institute, and its eye-popping predictions on where home prices are heading for

The 4 Steps of Rate Lock-Ins, and Why They’re Trouble For Housing

Do you know what an interest-rate lock-in is? No? It could have a defining effect on housing in the coming years. Pop quiz hotshot: what is the market phenomenon known as the interest-rate lock-in, and how does it apply

The Very Common, Very Useful Facebook Feature that Most Forget

A common Facebook best practice that most forget now gets you more exposure. Are you wondering why your Facebook fan page posts are not appearing in the newsfeeds of your fans? There are many possible reasons: Facebook ads have

4 Worrying Trends in the Student Debt/Homeownership Relationship

Home purchases have skidded a bit in recent weeks, and student debt raises some troubling questions on where housing demand is heading. The numbers are in, and they’re not encouraging – housing demand is beginning to wane. According to

4 Essential Features for Millennial Homebuyers

Everybody and their uncle knows that Millennials will be integral to the housing recovery, but what do they actually want in a house? The Millennial generation, which encompasses Americans born between the early ’80s and early 2000s, is the

The 4 Real Estate Marketing Challenges of 2014 – and How to Solve Them

Some marketing challenges are universal. How do I attract new clients? How do I differentiate my firm from the competition? But as you dig down into the unique challenges of a specific market, the answers become less obvious. Here’s

3 Qualities of Successful Real Estate Agents

What qualities do successful real estate agents share? We’ll start with an uncontroversial statement – real estate is a darned difficult business to make a living. From the ruthless competition, to the contrasting personalities, to the whims and sways

The 3 Things Your Clients Should Never Do Before Buying a Home

Buying a home in the post-boom market is akin to ballet, and there are certain steps that no client should take. For the vast majority of consumers, buying a home hinges on securing a loan, and among the vast

Tech Review: Updater

What is it? Updater, (www.Updater.com), is one of the few new real estate startups that takes real world client issues into consideration when releasing a product. While walking through the halls of “Startup Alley” at Inman New York this

Overcoming Oppositional Reflex

This is part eight in a 12-part series. As I’ve been sharing in my blogs for the past several months, one of the most important qualities for someone looking to achieve a successful career in home sales is the

3 Instances Where Phone Calls Trump Emails

Sure, email may be convenient, super fast and free, but nothing can top the beautiful simplicity of a phone call. We live in an email world. Everything nowadays – bank statements, credit card bills, personal correspondence, coupon mailers, company

Are You Using Facebook Page Tabs to Their Full Potential?

Have you done your monthly Facebook page tab check-up yet? What, you don’t check your Facebook page tabs? First, for those thinking, “what is a ‘Facebook tab,’” let me take a step back. Facebook page tabs are the images

The 5 Main Preferences for Homebuyers in 2013

What kinds of factors did homebuyers consider in 2013 when making their purchase? Homebuyers have a multitude of factors to consider when deciding upon a home purchase, but inevitably, certain factors will be more important than others. For an

The 5 Things Home Sellers Want From You

 What did home sellers want from their real estate agents in 2013? The method of selling homes has changed dramatically in the last 10 years, but the role of the real estate agent in the process – to market

Overcoming Sales Reluctances: How to Identify and Overcome Yielding Tendencies

This is part seven in a 12-part series. Sales reluctances are tendencies that hinder sales pros from achieving a successful career in home sales. They come in many forms, including role rejection, sales call reluctance and more. Today, we’ll

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