There are a variety of ways for agents to market themselves nowadays, but they must never lose sight of the personal, anecdotal details that work. In today’s technological age, there are a seemingly limitless array of methods for marketing

The real estate market is influx, and we’ve got the five most important trends to look for as the market continues to recover. Last week, the National Association of Realtors released its latest Realtor Confidence Index, which reported that

Procrastination is the eternal villain of productivity and success, but we’ve got three straightforward methods for conquering it. Procrastination. Even the word has a negative sound to it, doesn’t it? And really, there are few concepts more damaging to

Real estate portals are gaining popularity, but the role of a broker is still extremely important. Many brokers believe portals such as Homefinder.com and Homes.com are pricing Realtors out of the market, fearing one day those portals will sell

Asking prices exceeded rents for the second month in a row in the Trulia Price Monitor, with prices up in 98 of the nation’s 100 largest metro areas. It was another banner month for asking prices in May, with

Were reports of the McMansion’s death greatly exaggerated? New Census Bureau data would seem to suggest so. The housing downturn negatively impacted just about ever aspect of the housing market, though there was one impact of the downturn in

A new study from Middle Tennessee State University finds that yes, attractive real estate agents DO perform better than their less-attractive counterparts. The classic phrase may go that beauty is only skin deep, but new research finds that “skin

OMG, rly? Oh yes, the evidence has arrived, and it’s damning – text messaging, and the “techspeak” it promulgates, is harmful to grammar and writing. Without sounding too dramatic, we’re going to start this article with the obvious: text

We all know that the Internet is the preferred way for today’s consumers to shop for homes, but what features catch their eye the most with online listings? New flash! Consumers today really like shopping online, particularly when it comes

Networking is an essential trait in real estate, and there are universal strengths that all networkers share. Good networking skills are, to put it mildly, essential in the world of real estate. Active, agressive networking with fellow real estate

Condopedia is a delightful new twist on the Wiki formula, combining real estate savvy with Internet community. Nowadays, there are wikis for just about everything, From television series to video games, from flash cartoons to parody sites, just about

Mobile marketing can be a huge boon to your business, and we’ve got five tools you can use for improving your mobile marketing game. We’ve reported previously that mobile marketing means big business. 79.4 million people will be using

The mortgage process is integral to housing, but a new survey from Zillow finds many consumers are quite lost regarding the details of the process. U.S. consumers may not be quite as smart regarding the residential mortgage process as

Housing is putting up its best numbers in some time, but we can’t ignore some of its potential hurdles as the market changes. Nearly every media outlet imaginable has jumped on the housing-recovery bandwagon, reporting on the numerous signs

Prospecting for new clients often gets a bad rap, but there are fun, creative ways to approach prospecting that can make it quite enjoyable. Prospecting for new clients is among the least glamorous of real estate’s many activities, and

What do appraisers look at when evaluating homes? What tools and data points to they consult? Steve Kahane of Greater Houston Area Appraisals explains. Realtors and appraisers don’t always see eye-to-eye when it comes to valuing homes. This can be especially frustrating