Improving Your Business

Stories, articles and advice aimed at improving your business

Houston No. 1 City in U.S. For Pet Lovers

It can be difficult for renters to find a residence for them and their pets, but a select number of cities – Houston included – are quite pet-friendly! Americans are a diverse bunch, with numerous views on religion, politics

Smoking Damages a Property’s Value by 29 Percent

A new study by Pfizer Canada has uncovered the true cost of smoking – its monetary damages to your real estate listings! Anti-smoking campaigns typically focus on the negative health effects of tobacco, but a new study by Pfizer

What Do Owners & Renters Most Regret About their Living Arrangements?

Inevitably, there will be some aspect of one’s living arrangements to regret, but how do the regrets of owners and renters compare? It’s the most unfortunate of situations – a consumer spends the time researching a home purchase or

45 Percent of Homebuyers Choose Lender on Agent Recommendation

The agent/lender relationship is a darned important one, and a new survey highlights just how influential agents are in the creation of that relationship. The relationship between agent and lender is one of the more integral in real estate,

3 Ways the Obama Budget Could Affect Your Business

The 2014 Obama budget has been garnering plenty of attention from the press, but how could it affect your residential real estate business? Well, it’s that time of the year! Oh yes, the nation’s capitol has begun the early

The 3 Essential Truths of YouTube

Marketing on YouTube can be a valuable venture for real estate agents, but there are three essentials truths about the platform that all agents must know. YouTube is one massive Internet platform. With 800 million unique users a month

Where Should Your Ad Dollars Go?

It’s always a tricky task, cleverly allocating where your ad dollars should go, but a new study on advertising trends offers some stern guidance. Advertising is normally one of the largest expenses that real estate agents accrue in their

Are Facebook’s Promoted Posts Worth the Dough?

Facebook offers businesses many marketing tools, but is its latest initiative, “promoted posts,” worth your marketing dollars? Marketing in real estate is all about utilizing different channels in unique ways, and it’s no mystery that Facebook is among the

Are There Downsides to ‘Top Producer’ Status?

The ‘Top Producer’ status is the sacred cow of real estate, but are there downsides to the distinction? The “Top Producer” label is one that quite a few real estate agents aspire to, and for good reason – you

3 Ways to Stay Focused as an Agent

Keeping your focus can be a Herculean task sometimes, but we’ve got three tips to help you lead a clear-minded, centered business. Imagine, if you will, a most common of scenarios in the real estate life: you’re browsing the

The Top 5 Real Estate Search Tools for Your iPhone/iPad

We love it when we can find useful – we mean really useful – Realtor search tools for our iPhones and iPads. With that said, here is my list of the top five apps that you will soon wonder

Why You Should Stress In-Person Communication

Cell phones and email may make communication more convenient, but they pale in comparison to the most traditional form of all – in-person communication. Few industries are more reliant on clear communication than real estate. As any agent will

Six Levels of Coaching for Brokers and Agents

If you’re a broker, you need a way to distinguish yourself from your many competitors. The things that can really set you apart are having a stellar sales process, exceptional people and flawless presentations. These are what the most

3 Homebuying Trends to Look For This Spring

The spring homebuying season is traditionally the most active time of the year for real estate agents, and these three trends will define 2013’s season. The spring season has officially begun, which can only mean one thing for real

How Should Agents Advertise Their Business?

There are numerous avenues available to today’s agents for advertising their businesses, but what methods are the most popular? Advertising is an integral component to any real estate agent’s business, and never before have so many advertising models been

Perks of Ignoring Technology

Technology is a wonderful thing, but there are moments when ignoring technology can be a good thing. We’ll start with an uncontroversial claim – technology is wonderful. From the limitless information available on the Internet, to the boundless opportunities for

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