What’s in a phrase? Well, according to new research by Trulia, quite a bit! For the first release in its newly-formed Real Estate Lab, a sector of its research wing that will focus on the psychology and strategy of

“A man who works with his hands is a laborer; a man who works with his hands and his brain is a craftsman; but a man who works with his hands and his brain and his heart is an

Twitter is a wonderfully fun slice of the social media landscape, and one that allows you to reach out to potential clients while reinforcing your relationships with existing

The real estate wing of the World Wide Web is an increasingly competitive slice of cyberspace, with some of the Internet’s most popular websites fighting for agents, brokers and, of course, Internet home shoppers. But of the many real

She ruled in beauty o’er this heart of mine, A noble lady in a humble home, And now her time for heavenly bliss has come, ‘Tis I am mortal proved, and she divine. “Soleasi Nel Mio Cor” by Petrarch

Great real estate photography, as we’ve covered before, has numerous benefits: a professional presentation, a more complete look at your property’s merits and a telling sign of your commitment to selling the

Doing things together is often seen as the sign of a healthy relationship, but as HomeFinder.com has uncovered, that standard does not seem to apply to home

By now, you’ve probably heard about the latest Internet video craze: the Harlem Shake. This type of video is unlike the video spoofs of Carly Rae Jepsen’s “Call Me, Maybe,” and “Gangnam Style.” This craze follows a simple but

By Peter Ricci As we’re reported on numerous occasions, the Internet is one widely-used resource, with 90 percent of homebuyers beginning their home search online. However, all homebuyers behave differently when home shopping, and how they response to that

By Tiffany Kjellander Let me set the scene: my husband, Jeff, and I are at our annual convention, where he is an iconic member of the executive team, officially titled VP of Technology and

By Sissy Lappin I have read several books on negotiations and made a short list of what I learned that has helped me in my business. I have negotiated deals from $90,000 to $16 million, and the same rules

By Joe Van Acker It’s no secret that the real estate market is on the mend, but there are plenty of secrets when it comes to snagging a home in a competitive market. One bygone trick of the trade is

By Anne Hartnett In a world of expensive advertising campaigns, carefully crafted mission statements and cause marketing, it might be hard for an agent to face the truth – your brand identity, and what you stand for, is no

By Peter Ricci The new year is just around the corner, and signs of the real estate recovery are evident in nearly every sector of the housing market: housing prices, which bottomed in early 2012, have been showing continued

By Peter Ricci Advertising, as Don Draper of AMC’s seminal “Mad Men” famously put it, is based on one thing: happiness. And a new, interesting ad campaign by Century 21 on social media gaming channels seems to have that

By Peter Ricci Client testimonials, as any good agent knows, are the lifeblood of a successful real estate career, but in today’s technological age, they are shrouded in ambiguity. Where should clients submit testimonials? How can you ensure that