According to a massive study from CareerBliss, real estate agents are the happiest professionals on the planet. Real estate agents may have dealt with a tough economy the last couple years, but that’s done little to quell their enthusiasm

Your online brand should be an extension of your real estate business, but it must adapt to the confines and nuances of the Internet. In real estate, your brand is everything. If clients do not trust your brand, and

Web design can be a complicated beast, but all real estate agents should cut through the fat and ensure that these three features are on their sites. Web design, next to fascism and peas, is one of those eternally

Landscaping is something we often take for granted or overlook when it comes to selling homes, but a new study from Line/Shape/Space finds serious value in good landscaping. Spring officially began this Wednesday, and few images more perfectly complement

In real estate, knowing your audience – and knowing how to reach them – is paramount, and the tools found in Google Analytics allow agents to do both. Real estate is an industry built upon relationships, and how successfully

Real estate is a demanding industry, and to truly succeed, you must be absolutely sure that all the facets of your business are as refined as possible. Let’s start with the obvious – real estate is a difficult, demanding

Millennials represent the new frontier for homeownership, and a new survey from BHG offers some key insights in what kinds of homes they’ll be looking for. Millennials, the current wing of the U.S. population that is roughly composed of

In the wake of the housing crisis, some nasty myths regarding homeownership had been making the rounds, but they’re just that – myths. During the economic downturn, the concept of homeownership endured quite a bit of mudslinging from numerous

In real estate, your business radiates from your brand; how can you ensure, then, that your brand is a trustworthy one for potential clients? In real estate, you’re only as good as your brand. You may be a real

Creativity – whether you’re negotiating, writing listings descriptions or launching marketing campaigns – is invaluable, but how do you sustain it? Real estate is a profession that demands many attributes from its most talented agents, among them multitasking, amicability, and of

Twitter, in the right hands, can be a dynamic part of a real estate agents marketing apparatus, but it’s still valuable to know the limitations of the site. We’ve written about Twitter on numerous occasions, and for good reason

A basic understanding of what apps perform what duties in real estate is essential in today’s business climate. You are an agent. You have clients. And you need to be prepared for anything they might need. So in order

In part one of this series, I explained what a UBR was. Today, I’ll continue with part two: how to build UBRs and how focusing on them can help your

New construction has sprung back to life, and agents have been a big reason why; but as the market recovers, will homebuilders leave agents behind? First things first: the housing market is in recovery, and evidence of that recovery

A real estate agent’s referral sources are paramount to maximizing sales success. While name recognition within a particular market and consistent advertising, among other things, are important to growing your business, nothing beats a loyal and robust network of

Not a day goes by that we don’t hop online and encounter yet another blog entry about how technology has improved someone’s business practices or made life easier in one way or another. I totally get that – and