Improving Your Business

Stories, articles and advice aimed at improving your business

NAR letter promises more support to Realtors during COVID-19 crisis

The COVID-19 outbreak has the association working overtime to bring relief and timely updates for real estate professionals.

How Houston agents are dealing with COVID-19, Insta-style

In this time of social distancing, there’s a fair amount of scrolling through social media happening. But it’s not all doom and gloom. Check out these posts highlighting acts of goodwill, charity and positivity from the local real estate community. 

How to audit your automated marketing efforts

While client outreach is much easier in “set it and forget it mode,” it’s important to check in on your systems to make sure they’re functioning properly. Here’s how.

What features should you highlight in your listing? A new study says look outside

It turns out back porches and decks are key must-haves for house hunters. Find out how buyer wants and needs break down by generation.

Two ways agents can fail buyers and sellers, according to clients

A new Century 21 study found that most consumers are satisfied with their experience during the transaction, but there are a few fixes that real estate professionals could implement to improve the situation.

Building a better community, one house at a time

For Keller Williams broker Melissa Hunzeker, working on Habitat for Humanity homes has been a labor of love.

7 ways to make business planning easier and more effective

Here’s how to achieve your business goals in 2020.

How to avoid a data-breach nightmare

    Here’s the scenario: It’s closing time, and the funds to close the deal are about to be wired, but the transaction never makes it to its intended destination. Instead, it’s directed to the account of a hacker

6 financial strategies for a more prosperous 2020

Whether you’re looking to build up your business to weather a changing market or get ready to retire, here are some simple ways to structure your career and tax situation future for success.

Will pocket listing controversies finally be resolved next month?

The debate over what NAR and multiple listing services should do about off-MLS listings seems to be coming to a head, though the final policy isn’t fully ironed out yet. Find out where it looks to be heading.

Hiring an assistant? Be careful when doling out tasks

There are specific rules for what unlicensed assistants can do in Houston. Check out our quick guide on what tasks they are precluded from performing.

The do’s and don’ts of virtual staging

More than 90 percent of homebuyers are viewing their next home online and in some cases 20 to 35 percent of these buyers are making an offer without even stepping foot into the home according to a recent Redfin

This twist on 1031 exchanges opens opportunities

How many times have you had a client who would love to list their property with you, but they don’t because they know they will have to pay Uncle Sam a huge capital gains tax – sometimes upwards of

How auctioneers spotlight sellers’ assets

Think about the word “auction.” What’s the first thing that comes to mind? If it’s an event – a sale where an auctioneer is selling items – that was correct decades ago. Today, that’s just one piece of the

4 things agents can do to sell more investment properties

Most first-time homeowners follow the traditional home-buying cycle—they purchase a condo or house, and a few years later, they sell it and purchase a bigger home that they live in for decades. Even if they have a great experience

Most consumers would wait up to 3 months before cutting the price on their home

Home prices across the U.S. have been rising faster than inflation and average wages for several consecutive years, although in some cases, that trend is beginning to slow or even reverse. That may be due to homeowners getting more

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