Improving Your Business

Stories, articles and advice aimed at improving your business

Are these 4 luxury amenities becoming irrelevant to today’s buyers?

If 2016 has taught us anything, it’s that change is in the air, and according to recent findings by BloombergPursuits, a few staples of luxury real estate are caught in that draft. 1. The home theater In 2015, the

Texas a top 20 destination for retiree homebuyers

There are few better places to retire in the country than Texas, according to a new report from WalletHub, and the state’s real estate market stands to gain big because of it. Basing its analysis on more than 30 data

Greater Houston’s 3 hottest markets in 2017

Spring Branch Central is going to be Greater Houston’s hottest market in 2017 – or at least that’s how Redfin sees it. And it has a point. With a healthy median sale price ($297,500), a fair turnaround on listings (median

4 tech trends that have revolutionized real estate

It’s a cliché that technology has revolutionized real estate, but as with most clichés, the statement comes with an abundance of truth – it’s simply night and day comparing the real estate business of old with the one that flourishes

Sente Mortgage chief executive talks housing under Trump (Part 1)

Tom Rhodes is the CEO of Austin-based lender Sente Mortgage, and a past president of the Texas Mortgage Bankers Association. In our conversation with the long-time lender, we discussed what housing will look like under President Trump, Housing Secretary

A guide to the 2017 buyer: Young Boomers

As we mentioned in the last entry in our “A Guide to the 2017 Buyer” series (which covered Generation X, and before that Millennials) the question of “What does this year’s buyer look like?” is particularly pressing in 2017, and for

A guide to the 2017 buyer: Generation X

As we mentioned in the first entry in our “A Guide to the 2017 Buyer” series – which covered Millennials – the question “What does this year’s buyer look like?” is particularly pressing this year. It’s pressing because we start

A guide to the 2017 buyer: Millennials

At the turn of every new year, a question that always picks at any real estate professional’s mind is “What does this year’s buyer look like?” The question is particularly important in 2017 because we’re starting it off by

7 easy staging tips for selling homes in the winter

One may think that winter is a more challenging time of year to sell a home, but there are most likely going to be fewer homes on the market. Agents can take advantage of winter’s assets with these seven tips: 1.

The top 4 home design trends for 2017 – and the 3 going out the door

Every year brings with it new design trends that capture the hearts and minds of prospective homebuyers, and thanks to Zillow Digs, we have a good idea of what trends to look for in the 2017 housing market. First,

3 top CRMs for real estate agents

With dozens of CRMs available for real estate agents to choose from, how can you know which will serve as the most effective lead generation tool? What about the other features you need to manage your contacts? We took a

Real estate and social media: 7 things agents must know

It’s no secret that social media is one of the most effective complements to a real estate agent’s business, and indeed, 65 percent of agents use social media for their business, according to NAR’s latest Member Profile. In order

A majority of consumers are terrified of the mortgage process

The overwhelming majority (92 percent) of U.S. consumers recognize buying a home as a better financial decision than renting, a national survey from Sente Mortgage confirmed. The problem is that most (70 percent) do not know how or where

Tesla’s new solar roof could revolutionize single-family homes

The Web has been abuzz in recent months about Elon Musk’s solar roof, coming by way of Solar City. The plan to replace traditional shingles with high-efficiency solar cells has sustainable building advocates applauding, but it’s left homeowners and

National AREAA chairman Jim Park gets real on China

Jim Park is a partner with The Mortgage Collaborative and the current chairman of the Asian Real Estate Association of America, and he took time to discuss with us the realities of what Chinese investment means for U.S. real

5 apps to help agents create compelling content

Katie Lance, known for her work as a social media and content development consultant, is one of the most recognizable names in real estate. She’s owner of her own company, Katie Lance Consulting; is a regular contributor to Inman

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