Improving Your Business

How COVID-19 may change the meaning of a lead

Real estate portals and iBuyers are changing the way they operate in the short term to cope with the chaos created by the coronavirus pandemic. But the entire lead generation system might be in for an overhaul, according to real estate analyst Mike DelPrete.

How Houston agents are dealing with COVID-19, Insta-style

In this time of social distancing, there’s a fair amount of scrolling through social media happening. But it’s not all doom and gloom. Check out these posts highlighting acts of goodwill, charity and positivity from the local real estate community.

How to audit your automated marketing efforts

While client outreach is much easier in “set it and forget it mode,” it’s important to check in on your systems to make sure they’re functioning properly. Here’s how.

What features should you highlight in your listing? A new study says look outside

It turns out back porches and decks are key must-haves for house hunters. Find out how buyer wants and needs break down by generation.

Two ways agents can fail buyers and sellers, according to clients

A new Century 21 study found that most consumers are satisfied with their experience during the transaction, but there are a few fixes that real estate professionals could implement to improve the situation.

Building a better community, one house at a time

For Keller Williams broker Melissa Hunzeker, working on Habitat for Humanity homes has been a labor of love.

7 ways to make business planning easier and more effective

Here’s how to achieve your business goals in 2020.

How to avoid a data-breach nightmare

Here’s the scenario: It’s closing time, and the funds to close the…

6 financial strategies for a more prosperous 2020

Whether you’re looking to build up your business to weather a changing market or get ready to retire, here are some simple ways to structure your career and tax situation future for success.

Hiring an assistant? Be careful when doling out tasks

There are specific rules for what unlicensed assistants can do in Houston. Check out our quick guide on what tasks they are precluded from performing.