Improving Your Business

Stories, articles and advice aimed at improving your business

What Matters to Real Estate Agents: Coldwell Banker weighs in
What Matters to Real Estate Agents: Coldwell Banker weighs in

Best-in-class service, tools and support are keys to agent satisfaction, report finds.

Does your client know owning is cheaper than renting in most markets?
Does your client know owning is cheaper than renting in most markets?

Here’s a little tidbit that might help clients decide whether or not it’s time to buy their first home — it could save them some money.

A Winning Mindset for 2021 Business Planning
A Winning Mindset for 2021 Business Planning

Setting and reaching real estate goals is an exercise in expectations and drive.

Want to thank your agents this holiday season? Here are a few tips
Want to thank your agents this holiday season? Here are a few tips

Thanksgiving is almost upon us, making it the perfect time for brokers to give a sincere thank you to the folks who have persevered in a challenging year.

True colors: A room-by-room color guide
True colors: A room-by-room color guide

Most Realtors know a fresh coat of new paint can transform a space, but do they know which colors will attract buyers? A new study has the answer.

What buyers see: A new study used eye-tracking hardware to find out
What buyers see: A new study used eye-tracking hardware to find out

A new study reveals the areas of the home buyers are most interested in when looking at a property.

What does professionalism mean to you? Find out what Houston brokers had to say
What does professionalism mean to you? Find out what Houston brokers had to say

We asked, you answered. Here’s what Houston Agent readers had to say about professionalism.

Top Texas Realtors offer social media strategies during COVID-19
Top Texas Realtors offer social media strategies during COVID-19

Are you making the most of social media opportunities? Three Texas agents share their secret strategies.

Optimize your Instagram strategy for real estate
Optimize your Instagram strategy for real estate

A social media strategist who helped create high-profile accounts for RE/MAX offers tips and examples of how to make the platform work for your business.

Get ready for the future of real estate by jumping into the deep end
Get ready for the future of real estate by jumping into the deep end

It’s comforting to hang out in the shallow end of the pool during uncertain times, but that’s not where the future top producers are. Here are some ideas to move your business forward.

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