Real Tech

Learn about the latest moves by brokerage companies, listing aggregators, CRMs, proptech firms and others looking to shake up the world of real estate technology. 

NAR investment arm opens applications for 2022 U.S. REACH programs

The REACH program aims to identify and accelerate the most promising new technology companies in real estate and adjacent industries, including banking, insurance and home services.

Rocket Mortgage, Salesforce team up for loan originations

“This will be the first time a home lender will provide an end-to-end ‘mortgage-as-a-service’ solution through Salesforce Financial Services Cloud — a platform that thousands of financial institutions already heavily rely on.” — Rocket Cos. Vice Chairman and CEO Jay Farner

MLS consortium scoops up digital MLS Remine

The acquiring group includes First Multiple Listing Service in Atlanta, MIAMI REALTORS®, ACTRIS MLS in Austin, Texas, and Heartland MLS in Kansas City.

Evocalize introduces a blueprint for recruiting real estate agents

Exit Realty has enabled its brokers and agents to use Evocalize’s new blueprint to recruit agents on the Google Display Network.

HomeLight launches new tools to help agents win bidding wars and sell homes

The company’s new financial offerings, HomeLight Trade-In and HomeLight Cash Offer, enable top agents to make real estate transactions possible for countless individuals who otherwise wouldn’t be able to compete in today’s cutthroat market.

Redfin closes $608 million takeover of RentPath early

RentPath’s sites, which include, Lovely,, and, will continue to operate as normal while their listings are integrated with, a process that is expected to wrap up in 2022.

Fathom Realty and zavvie launch new residential real estate service

Fathom Offers gives agents access to a number of home-selling alternatives.

Tech platforms Boomtown, Sisu integrate to bring productivity tools to agents

The integration will let BoomTown CRM users create real-time performance leaderboards and motivational tools for productivity.

Real Tech: Two new ways artificial intelligence is helping agents make informed decisions

It’s. not a crystal ball, but a new algorithm will predict how quickly a home will sell at different prices

CoreLogic rolls out new tech tools

In the coronavirus era, agents are looking for ways to keep themselves and clients safe. These new tech tools from CoreLogic aim to help them navigate the uncertain terrain of the new normal.

Real Tech: Tour24 app streamlines virtual leasing while Guaranteed Rate, Keller Offers and MoxiWorks enhance their platforms with new tools

There’s an abundance of real estate tech news this week with brokerages and tech companies announcing new apps and tools.

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