By Peter Ricci Real estate-related searches on Google have catapulted 253 percent since 2008, according to a joint study by Google and the National Association of Realtors (NAR). In addition, the report, titled The Digital House Hunt: Consumer and Market

By Peter Ricci In our second story in our series on YouTube marketing, we looked at how real estate agents could harness the fabulously popular medium and successfully tailor it to their real estate business, highlighting the core requirements

By Peter Ricci We all dream about appearing prominently in Google searches, about being present on that first page and generating thousands upon thousands of clicks for our site; the sad reality is, that’s probably never going to happen.

By Peter Ricci As we highlighted in our first story on YouTube marketing, both YouTube and Internet video offer huge potential for real estate agents and the marketing of their businesses. Internet video traffic is estimated to make up

By Peter Ricci Advertising, as Don Draper of AMC’s seminal “Mad Men” famously put it, is based on one thing: happiness. And a new, interesting ad campaign by Century 21 on social media gaming channels seems to have that

By Peter Ricci The popular photo app Instagram has backtracked on Tuesday’s announcement of new policies that granted it carte blanche to sell users’ photographs without providing the user notification or payment for the use. The new policy sparked understandable

By Peter Ricci The goal for any real estate agent is to find a fresh, exciting marketing platform that can render their properties and business in a new, enticing manner to potential clients, and Internet video, YouTube specifically, is

By Peter Ricci NAR’s 2012 Profile of Home Buyers and Sellers taught us many things, but perhaps the most notable was the continuing domination of the Internet in the home searching process. Ninety percent of homebuyers, we found, now use

By Peter Ricci According to Nielsen, the majority of cell phone users now utilize smartphones, and Pew Research has found that 22 percent of adults use tablets. Clearly, as consumers, we’re becoming more and more mobile, and we’re spontaneously crafting

By Peter Ricci Any entrepreneur, real estate agents included, know that the trick about technology is to either get there first or get there early. Of course, we’re not suggesting that agents can’t make sizable impacts on Facebook, Twitter

By Tiffany Kjellander You stop by the office to drop off a file and realize that you forgot to print out an addendum to the contract. Since you’re totally mobile, you saved it in “the cloud”, and you just

By Peter Ricci When the terms “real estate” and “Facebook” are combined, they are often done so in the name of attracting new clients. By creating a Facebook profile, you are expanding your brand and advertising your listings and

By: Tiffany Kjellander Hi, my name is Tiffany, and l am a smartphone addict. I never go anywhere without my phone. Why would I? I can do just about everything I need to with my iPhone

By Peter Ricci News flash – Twitter is one widely-used program. With an estimated 400 million monthly users, the site is among the most popular forms of social media available today, and it makes all the sense in the

By Tiffany Kjellander If you sit open houses, you know that it can be a great opportunity to showcase your property, network and meet potential buyers. But how do you gather REAL contact

By Stephanie Sims Before social media, people who felt like they had a bad experience with a business, whether bad customer service, a poor product, etc., would complain to the company. But now, thanks to social media, these people