Technology

What Online Resources Do Most Homebuyers Use?

The Internet is vast and the options for homebuyers are plenty, but certain sites command greater attention from buyers – regardless of age. We all know that 90 percent of homebuyers consult the Internet as some point in their

Should Agents Use Instagram Photo Filtering with Their Listings?

Instagram represents a great opportunity for agents to market their listings, but should they only use the app to a certain extent? Instagram is a wonderfully intuitive, wonderfully popular social network, and one that offers real estate agents a

What Features Do Homebuyers Value Most in Online Listings?

We all know how important the Internet is for real estate today, but what features of the Internet do homebuyers most value? Here’s a shocking piece of information – the Internet is an extremely important component for selling real

NAR Opens Realtor.com to Non-Realtor Listings

The National Association of Realtors has approved changes to the Realtor.com website that will open the site to non-Realtor listings and rentals. The National Association of Realtors’ Board of Directors yesterday approved a number of amendments to its popular Realtor.com website

Tech Review: Better Voicemail

Tech Editor Rating – 4.25 stars (out of 5) How it works: There are different tiers to the Better Voicemail product, (even one specifically designed for real estate lead conversion). I demoed the, “Lead Routing for Realtors” version ($40/mo.)

5 Reasons To Consider Google+ For Your Business

Google+ may be No. 2 to the almighty Facebook, but there are still notable reasons for agents to consider using for their real estate business. Facebook is the most widely used social medium on the planet, and we’ve written

3 Rules to Follow When Using Pinterest for Real Estate

Pinterest is the latest kid on the block, and as a result, it’s generating plenty of attention from marketers; how can agents, though, use it effectively? With 10 million unique visitors a month, longer user times than Facebook and Twitter,

3 Reasons You Should Care About iOS 7

iOS 7 may seem like a tech geek’s paradise, but the changes it represents in the iOS platform on the iPhone and iPad will affect real estate agents. Well, it’s here – after months of anticipation, Apple has finally

Grammar: Text Messaging’s Vanquished Foe?

OMG, rly? Oh yes, the evidence has arrived, and it’s damning – text messaging, and the “techspeak” it promulgates, is harmful to grammar and writing. Without sounding too dramatic, we’re going to start this article with the obvious: text

What Online Features Do Home Shoppers Like the Most?

We all know that the Internet is the preferred way for today’s consumers to shop for homes, but what features catch their eye the most with online listings? New flash! Consumers today really like shopping online, particularly when it comes

Condopedia: The Wikipedia for Condo Lovers

Condopedia is a delightful new twist on the Wiki formula, combining real estate savvy with Internet community. Nowadays, there are wikis for just about everything, From television series to video games, from flash cartoons to parody sites, just about

Five Mobile Marketing Tools for Tech-Savvy Agents

Mobile marketing can be a huge boon to your business, and we’ve got five tools you can use for improving your mobile marketing game. We’ve reported previously that mobile marketing means big business. 79.4 million people will be using

5 Reasons to Take M-commerce Seriously

M-commerce, or commerce via mobile devices, is the future of business in America, and a new eMarketer survey hammers home that fact. M-commerce, short hand for shopping via mobile devices, used to be a fledgling component of the American

How to Respond to a Social Media Faux Pas

Social media faux pas happen, but it’s important that you understand the rules of the game and respond to any mistakes in a thoughtful manner. You’re sharing a cool link on Twitter, but the link is incorrect; you’re posting

Houston No. 1 City in U.S. For Pet Lovers

It can be difficult for renters to find a residence for them and their pets, but a select number of cities – Houston included – are quite pet-friendly! Americans are a diverse bunch, with numerous views on religion, politics

The 3 Essential Truths of YouTube

Marketing on YouTube can be a valuable venture for real estate agents, but there are three essentials truths about the platform that all agents must know. YouTube is one massive Internet platform. With 800 million unique users a month

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