It’s always a tricky task, cleverly allocating where your ad dollars should go, but a new study on advertising trends offers some stern guidance. Advertising is normally one of the largest expenses that real estate agents accrue in their

Facebook offers businesses many marketing tools, but is its latest initiative, “promoted posts,” worth your marketing dollars? Marketing in real estate is all about utilizing different channels in unique ways, and it’s no mystery that Facebook is among the

New data from Experian on real estate Web traffic finds the previous kings of the Internet increasing their market share in 2013. The top real estate websites around have continued to increase their share of the Web traffic pie

There are numerous avenues available to today’s agents for advertising their businesses, but what methods are the most popular? Advertising is an integral component to any real estate agent’s business, and never before have so many advertising models been

Technology is a wonderful thing, but there are moments when ignoring technology can be a good thing. We’ll start with an uncontroversial claim – technology is wonderful. From the limitless information available on the Internet, to the boundless opportunities for

After years of users struggling with Facebook’s inferior search function, the mighty social media giant has finally launched a new search apparatus: the Graph Search. Infinitely more elegant and detailed than the original search function, the Graph Search promises

Your online brand should be an extension of your real estate business, but it must adapt to the confines and nuances of the Internet. In real estate, your brand is everything. If clients do not trust your brand, and

Web design can be a complicated beast, but all real estate agents should cut through the fat and ensure that these three features are on their sites. Web design, next to fascism and peas, is one of those eternally

In real estate, knowing your audience – and knowing how to reach them – is paramount, and the tools found in Google Analytics allow agents to do both. Real estate is an industry built upon relationships, and how successfully

Twitter, in the right hands, can be a dynamic part of a real estate agents marketing apparatus, but it’s still valuable to know the limitations of the site. We’ve written about Twitter on numerous occasions, and for good reason

A basic understanding of what apps perform what duties in real estate is essential in today’s business climate. You are an agent. You have clients. And you need to be prepared for anything they might need. So in order

Unless you’ve been hiding in some remote rainforest for the last few years, you’ve probably heard of “The Cloud.” You might not know what that really means, so here’s a quick rundown. “The Cloud” refers to any online service

Twitter is a wonderfully fun slice of the social media landscape, and one that allows you to reach out to potential clients while reinforcing your relationships with existing

The real estate wing of the World Wide Web is an increasingly competitive slice of cyberspace, with some of the Internet’s most popular websites fighting for agents, brokers and, of course, Internet home shoppers. But of the many real

Great real estate photography, as we’ve covered before, has numerous benefits: a professional presentation, a more complete look at your property’s merits and a telling sign of your commitment to selling the

Doing things together is often seen as the sign of a healthy relationship, but as HomeFinder.com has uncovered, that standard does not seem to apply to home