Zillow, Trulia Market Share Up in 2013

by Peter Thomas Ricci

New data from Experian on real estate Web traffic finds the previous kings of the Internet increasing their market share in 2013.


The top real estate websites around have continued to increase their share of the Web traffic pie in 2013, according to the latest data from Experian Marketing Services.

Altogether, Zillow, Trulia, Realtor.com, Yahoo! Homes and Homes.com, the respective top five of real estate websites, have increased their market share from 30 percent of all real estate Web traffic to 34 percent in the last year; in other words, those five sites receive a third of the 438 million visits from Web users!

On mobile devices, their market share is even more pronounced, with the five sites controlling nearly 45 percent of mobile real estate Web traffic, according to analysis by Inman News.

For more perspective on how those five sites’ Web traffic has changed from just the start of the year, see our infographic below.

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  • Ilir says:

    OMG! This is such a horrible screnaio. I occasionally get sellers that want me to do an “exclusive” listing and keep it out of the MLS. I *always” disabuse them of the notion. The MLS is the single best advertising medium to sell your house. Not only do other Realtors (and their buyers) see it but, as you mentioned, Zillow, Trulia, Realtor.com and dozens of other websites pick it up complete with interior photos, exterior photos and, sometimes, even the Virtual Tour. Yeah, it would be great for the agent listing the house to make a somewhat larger commission (and usually a smaller commission paid by the Seller) but it’s almost always a loss for the Seller. There’s an old saying that people who do this are walking over dollars to pick up a dime.

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